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    I am working on developing an iPhone application and I'm trying to gauge how much consumers are willing to pay for service based applications in the iPhone 2.0 environment. The keynote showed games for $9.99, but what would consumers be willing to pay for live streaming navigation subscription, live streaming TV (if it was pay and no commercials), or say something like a live Home or Auto Security service? Since the market doesn't really exist yet, it's hard to even guess a price point.