A graphics card can cost you almost as much as a bona fide Batman gadget, especially when you get up to ridiculous amounts of power and performance, but that ludicrous price is actually less ludicrous than it could be, because of the cutthroat competition between ATI and Nvidia, right? Not so fast. An email Nvidia sent by Nvidia senior VP of marketing, Dan Vivoli, to ATI's president and COO, Dave Orton made public by the judge in an ongoing anti-trust suit against the two companies reveals that they both see eye-to-eye on prices. Namely, that they should be higher:
I really think we should work harder together on the marketing front. As you and I have talked about, even though we are competitors, we have the common goal of making our category a well positioned, respected playing field. $5 and $8 stocks are a result of no respect.