Gizmodo 
Jul 22, 2008 11:45 AM
2,508
The Society of Motion Picture and Television Engineers, the folks behind such innovations as the color bar test pattern, want to codify a standard for watching 3D content in home theaters. They're casting the net wide to include all possible sources and displays, from over-the-air broadcast to DVDs and Blu-ray. Ars points out that Hollywood is both excited to sell you their movies again, this time in glorious 3D, and worried about potential lost revenues at 3D theater screenings of, say, George Lucas's 3D Star Wars remake. [Ars Technica]
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