Berlin, Germany, August 29, 2008 - Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today unveiled a new technology designed to produce clearer images that make it most suitable for game and video playing. It also unveiled two new monitors equipped with the technology. The technology called "Enhanced MPA" has been developed to reduce ghosting effects, which are seen as weak points of LCD monitors. Based on the existing Motion Picture Accelerator (MPA), this new technology opens a new chapter in improving the image quality of LCD monitors. Thanks to the technology, the Motion Picture Response Time (MPRT) of the two monitors (SyncMaster 2233HZ, SyncMaster 2243HZ) has been reduced from 27 ms to 9 ms, making them most suitable for game and video playing. Yongjin Park, Vice President of Samsung Visual Display Division said, Samsung hopes to show its outstanding technological capability via innovative products equipped with enhanced MPA technology. "I believe that the new products and technology will boost Samsung monitors' status as a technology and design leader," Mr. Park added. In addition, the two monitors support a high resolution of 1680*1050 and a dynamic contrast ratio of 30,000:1. Also, their designs match with both B2B and B2C market demands, allowing consumers to choose their desired design depending on user environment. Samsung believes these new monitors will satisfy high-end users such as professional gamers as well as general users who want to enjoy multimedia contents to its full extent. In particular, the company will expand its share in the B2B LCD monitor market with these products by introducing them to those areas where CRT monitors are still in use because of ghosting effects, such as airport security. Specifications Model 2233HZ 2243HZ Panel Viewable area 22" wide Brightness 300cd Response Time (ms)(typ.) 5ms Maximum Resolution 1680x1050 Color Supported 16.7M Input Connectors D-sub/DVD-D USB powered hub option 1Up, 2Down (2233HZ) 1Up, 4Down (2243HZ) Special Features 2233HZ Enhanced MPA on/off MagicBright3,Off timer, Image Size Color Effect, Customized key, MagicWizard & MagicTune with Asset Management, Windows Vista Premium, DVI with HDCP, Safe Mode (DownScaling in UXGA) 2243HZ Enhanced MPA on/off MagicBright3,Off timer, Image Size Color Effect, Customized key, MagicWizard & MagicTune with Asset Management, Windows Vista Premium, DVI with HDCP, MagicRotation S/W(Pivot), Safe Mode (DownScaling in UXGA) * Specifications are subject to change without notice
Among its raft of new products at IFA, Samsung has updated its Syncmaster range of monitors (last heard about with the double-screened edition) with two new 22-inchers that have "enhanced motion picture acceleration" tech for reduced ghosting. The new tech reduces the motion-picture response time from 27ms to 9ms, which Samsung says is good for gaming (though with 2ms monitors about, it seems pretty sucky.) Both have 1680 x 1050 pixels and a 30,000:1 contrast ratio, with the main differences between the 2233HZ and the 2243HZ being in styling: the 2233 is curvier, whereas the 2243 is more "corporate suit" square. There's no info on price or release date, but for monitor fanatics, the press release is below.