The tower included 121 plates designed and built by 3,000 kids using 2 x 4 Lego bricks. The kids participated in the building process to celebrate 100 Years of the Friends of Children festival in Austria. The previous Guinness World Record was set at 96.13-feet (29.3 meters), last May in Legoland Windsor.
If you are working in a Go Miniman Go contest video, it doesn't need to be 96.73 feet high or take 3,000 kids to complete. It just needs to be whatever size and technique you want, as soon as it's funny and gets to us by the end of the month deadline. If you want to participate, check the contest rules here and send your video now. [Brothers Brick via Brickarms]