Sony Bravia XBR9 and Z-Series LCDs Get 240Hz and Built-In Internets, Cheapo V-Series Goes 120Hz

Surprisingly, no massive or LED-backlit LCDs from Sony, just bread-and-butter updates. Its higher end XBR9 and Z-series sets finally get built-in internet, no stupid add-on required, while cheapo TVs get formerly high-end goodness.

Yes, that's right: Sony's high-end XBR9 TVs—at 52, 46, 40 and 32 inches—ditch the Bravia Internet Module ridiculousness and have it built-in. While it's no LG Netflix TV, you can stream Amazon Video on Demand and YouTube out of the box. The other notable notableness is that they blaze past 120Hz to 240Hz—also behind LG, who's claiming 480, booya. The Z-series is similar, but without the XBR9's wide color gamut cold cathode fluorescent backlight that makes it gives the XBR9's colors that extra pop.

On the low-end front, the V-series TVs coming it at 40, 46 and 52 inches, are getting Sony's 120Hz Motionflow and Bravia Engine 2. The S-series crams 1080p into increasingly smaller sets: 52, 46, 40 and 32 inches. And the L series is for your kitchen or bathroom—I don't really see what high end trickle down they are the beneficiary of though.

SONY DEBUTS INTEGRATED NETWORKED TELEVISIONS
Latest BRAVIA Models Offer Interactive “Widgets” and Streaming Internet Video

LAS VEGAS (CES BOOTH #14200), Jan. 7, 2009 – Sony is bringing built-in, interactive entertainment directly to your television.
The company today announced the first new networked BRAVIA® LCD HDTV models with Internet applications called “widgets” that deliver real-time information, as well as streaming video capability via integrated BRAVIA Internet Video Link capability.
Sony’s new XBR9 and Z-series models feature an Ethernet connection, allowing the sets to directly access Sony BRAVIA Internet Video content using an existing broadband connection. The service offers one of the largest selections of free and premium movies, TV shows, sports, music and more from an array of partners like Amazon Video on Demand, YouTube®, Yahoo!®, Slacker(sm), and others.
Bravia Internet Widgets, powered by the Yahoo! Widget Engine, expand and personalize the TV experience by adding on-screen applications that provide such real-time information as weather reports, stock ticker updates, financial news, Yahoo! Video, Flickr® images, and additional content.
“Internet-based content is driving the evolution of home entertainment,” said Randy Waynick, senior vice president of Sony Electronics’ Home Products Division. “Our new networked BRAVIA models deliver streaming videos, access to digital files, and real-time information that transforms the television into a true multimedia hub.”
The XBR9 and Z-series models are also Digital Living Network Alliance (DLNA®) compliant, enabling easy access to digital photos, music and video stores on a PC or other DLNA server using the XMB® interface and the TV’s remote control.
Sony’s full HD 1920 x 1080 progressive (1080p) 52-inch KDL-52XBR9, 46-inch KDL-46XBR9 and 40-inch KDL-40XBR9 televisions (screen size measured diagonally) feature a wide color gamut cold cathode fluorescent light (WCG-CCFL) backlight providing a broader color palette. This results in on-screen images with more vibrant, “life-like” colors.
The XBR9 models also include Sony’s new Motionflow™ 240Hz technology, which delivers exceptionally crisp and detailed images with natural motion. The Motionflow algorithm goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames..
The models also offer a USB input for displaying digital photos or playing digital video and audio files from a USB storage device.
These models also feature:

• The BRAVIA Engine™ 3
• 24p True Cinema™
• XrossMediaBar™ (XMB)with enhanced 3D favorites Menu
• Internet powered TV Guide Onscreen

• BRAVIA Sync™
• BRAVIA Link Compatible
• 4 HDMI inputs
• Single PC, component, composite and S-video inputs

Also new to the XBR line is the 32-inch KDL-32XBR9 (31.5 inch diagonal). The full HD 1920 x 1080 progressive model features Motionflow 120Hz technology for improved sharpness and detail in fast-moving images. This model also offers a USB input so you can play audio files from a USB storage device or connect a compatible digital camera to display photos.
Other features include:

• The BRAVIA Engine™ 2
• BRAVIA Sync
• BRAVIA Link Compatible
• 24p True Cinema

• 4 HDMI inputs
• Single PC, component, composite and S-video inputs
• Favorites menu

Sony’s new Z-series models include the 52-inch KDL-52Z5100, 46-inch KDL-46Z5100, and 40-inch KDL-40Z5100 (screen size measured diagonally). The models feature full HD 1920 x 1080 progressive resolution and Motionflow 240Hz technology.
Other features include:

• The BRAVIA Engine™ 3
• 24p True Cinema
• XrossMediaBar (XMB) with enhanced 3D favorites Menu
• Internet powered TV Guide Onscreen

• BRAVIA Sync
• BRAVIA Link Compatible
• 4 HDMI inputs
• Single PC, component, composite and S-video inputs

The XBR9 and Z-series models exceed Energy Star® 3.0 requirements with the assistance of Sony’s LightSensor™ technology and dynamic backlight control that helps save energy and reduce the user’s overall carbon footprint.

The BRAVIA Link modules are currently available online at www.sonystyle.com and at retail outlets including Sony Style® stores and other authorized dealers across the country.
The new XBR9 and Z-series television models will be available this spring online and at and at similar retail outlets, in addition to military base exchanges. More information about all of the new models is available at www.sonystyle.com/TV09.

SONY BRINGS ADVANCED FEATURES TO CORE 2009 TV LINEUP

LAS VEGAS (CES BOOTH 14200), Jan. 7, 2009 – Sony announced its core BRAVIA® LCD television models with numerous advanced features here today at the 2009 International Consumer Electronics Show.
Ranging in screen sizes from 52 to 26 inches diagonally, the nine new models from the V-, S-, and L-series offer high-definition performance at reasonable prices.
“We’ve migrated features like full HD 1080p and Motionflow™ 120Hz technology down to our entry level models, while also keeping in mind that people are seeking versatile, smaller screen sizes for second rooms outside of the living room,” said Randy Waynick, senior vice president of Sony Electronics’ Home Products Division.
Sony’s new V-series models include the full HD 1920 x 1080 resolution progressive display (1080p) 52-inch KDL-52V5100, 46-inch KDL-46V5100 and 40-inch KDL-40V5100. The sets feature Sony’s BRAVIA Engine™ 2 and Motionflow™ 120Hz technology for improved sharpness and detail in fast-moving images. Additionally, they offer the BRAVIA Engine 2, four HDMI inputs (seven total HD inputs), BRAVIA Sync™ for simplified control of compatible devices, and a USB input for viewing digital images or listening to digital music stored on a compatible USB mass storage device.
The V-series also includes Sony’s LightSensor® technology and dynamic backlight control to help save energy and reduce the TV’s overall carbon footprint.
The S-series includes the 52-inch KDL-52S5100, 46-inch KDL-46S5100, 40-inch KDL-40S5100 models, and the 32-inch class (31.5 inch diagonal) KDL-32S5100 unit. These models also feature 1920 x 1080 progressive video resolution along with the BRAVIA Engine 2, resulting in outstanding full HD picture quality.
The S-series all offer three HDMI inputs, as well as single PC, component, composite and S-video inputs. They also employ Sony’s LightSensor® technology and dynamic backlight control.
The versatile BRAVIA L-series models include the 32-inch class (31.5 inch diagonal) KDL-32L5000 and 26-inch KDL-26L5000. These models offer 1366 x 768 resolution and are good options for the bedroom, kitchen or office. Connectivity on the sets include three HDMI inputs, along with single PC, component, composite and S-video inputs.
The V-, S-, and L-series models exceed Energy Star® 3.0 requirements and are compatible with Sony’s BRAVIA Link modules, including the BRAVIA Wireless Link, BRAVIA Input Link, and BRAVIA DVD Link.
The BRAVIA Link modules are currently available online at www.sonystyle.com and at various retail outlets, including Sony Style® stores and other authorized dealers across the country. The new V-series, S-series, and L-series televisions will be available this spring online and at all the same outlets, in addition to military base exchanges. You can find more information on the models at www.sonystyle.com/TV09.