On top of their Blu-ray-packing BD series, Sharp's E-series is new for CES. Sharp's big-panel LCD prowess lets them hit 65-inches for under 5 grand—a size (and price) we're not seeing a lot of.

Price and shipping data for all the new models:

• LC-65E77U will be available in June for a Manufacturer’s Suggested Retail Price
(MSRP) of $4,499.99
• LC-52E77U will be available in February for an MSRP of $2,399.99
• LC-46E77U will be available in February for an MSRP of $2,099.99
• LC-40E77U will be available in March for an MSRP of $1,399.99
• LC-40E67U will be available in March for an MSRP of $1,199.99
• LC-32E67U will be available in February for an MSRP of $899.99

And full details:

LAS VEGAS, January 7, 2009 – Sharp today introduces the Liquid Crystal Display (LCD)
AQUOS E Series, including the E77U models and the E67U models, rounding out a lineup of
new Full-HD 1080p LCD TVs that bring enhanced picture quality to the forefront. The E Series
features the E77U models in 65- (64 33/64” diagonal), 52- (52 1/32” diagonal), 46- (45 63/64”
diagonal) and 40-inch (40” diagonal) screen class sizes (LC-65E77U, LC-52E77U, LC-46E77U
and LC-40E77U respectively), and the E67U models in 40- (40” diagonal) and 32-inch (31
35/64” diagonal) screen class sizes (LC-40E67U and LC-32E67U respectively).
All E series models employ a new Advanced Super View (ASV) Superlucent Panel for a
dramatically bright and crisp picture with reduced haze and reflectivity. Additionally, the entire
series boasts a new elegant design with color accents at the bottom of the frame and a newly
designed convenient swivel stand.
“When consumers decide to purchase a flat-screen TV, their top priority is superior
picture quality. With the AQUOS E Series, Sharp is giving consumers a powerful combination of
image-enhancing features and a wide range of choices across several screen sizes,” said Bob
Scaglione, senior vice president and group manager, Product and Marketing Group, Sharp
Electronics Corporation.

E77U Series
The E77U Series features Sharp’s Fine Motion Enhanced technology for 120Hz Frame
Rate Conversion and a fast pixel response time of 4ms, ensuring the LC-65E77U, LC-52E77U,
LC-46E77U and LC-40E77U provide the ultimate medium for high-definition viewing of fast-
action imagery.
With Sharp’s new 10-bit ASV Superlucent panel and 10-bit processing engine, the E77U
models are able to achieve maximum expression of the Full-HD 1080p picture. The Superlucent
SHARP® UNVEILS TWO NEW LIQUID CRYSTAL DISPLAY SERIES
WITH ADVANCED PICTURE QUALITY

New Lines Feature Superlucent Advanced Super View Panel for Superior Image Quality

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panel applies an ultra-smooth finish that minimizes gloss while intensifying panel brightness and
contrast. The ASV panel with Spectral Contrast Engine XD (Extreme Dark), UD (Ultra Dark) on
the LC-40E77U, provides a high dynamic contrast ratio, enabling deep blacks and vibrant
colors, and a special dejudder feature results in the smooth reproduction of film content.
Two components of the Spectral Contrast Engine, Optical Picture Control (OPC), which
automatically adjusts luminance to room brightness and lighting conditions, and Brightness
Preservation picture processing also make these models very energy efficient. In fact, all
models in this series exceed the EPA's Energy Star certification requirement by at least 15%.
Not only does the E77U series provide a stunning picture, but it also features a new
design sure to complement any décor. The black cabinet blends elegantly into to a soft
champagne gold hue that accents the bottom of the frame, befitting both modern and traditional
design schemes. The series also comes equipped with a full array of connectivity options,
including five HDMI™ (version 1.3 with Deep Color and 24p input capability) and two
component video inputs, all of which are 1080p compatible, accepting signals from Blu-ray and
advanced gaming devices. A dedicated PC input and RS-232 port for custom installations add
to the feature set.

E67U Series
Both E67U models incorporate Sharp’s ASV Superlucent panel technology, providing the
most detailed Full HD 1080p picture possible. Additionally, these models come fully equipped
with HD inputs - four HDMI with 24p input capability and two component video inputs, all 1080p
compatible.
Like the E77U models, the E67U models include energy saving features with Sharp’s
OPC and adhere to the new Energy Star standards. The E67 models also boast a new design,
with a subtle copper hue at the bottom of the cabinet and swivel convenience.
The LC-32E67U also comes equipped with advanced gaming features to satisfy video
gamers looking for superior picture quality. Sharp’s proprietary Vyper Drive circuit reduces the
lag time between the game console input and the TV display to imperceptible levels, ensuring
video gamers a seamless gaming experience.

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