Hey, this makes sense. No one wants to hear (or pay for) in-flight voice calls, and since only grandpa uses the voice feature of his phone these days, why not simply allow data plan usage?
The service will launch only on BA's business-class-only flights from the smaller London City airport to New York's JFK, so right now this is limited to banker types who can afford it. Also, the Telegraph does not hint at rates or service providers for the service. Other airlines like Emirates and BMI have implemented similar deals, and it seems like a pretty good compromise to the voice-calls-on-planes hubbub. No VoIP! [Telegraph via Mobile Burn]