Netflix CEO Reed Hastings says that by late this year or 2010, Netflix might allow people to ditch red envelopes entirely and subscribe just to their streaming service.

Even if streaming-only subscriptions don't happen this year, he couldn't be more clear about where Netflix is putting their poached eggs: "We've got one singular objective, which is ‘Be successful in streaming.'" To that end, they're working on more content for their streaming service. Notably, he says that they're talking to HBO and Showtime for a deal like they have with Starz.

An HBO deal would be fantastic because then I could watch Dane Cook and Entourage as much as I wanted. Which is like, never, but oh, the possibilities. [Bloomberg via Yahoo via Engadget]

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