As the video shows, Olympus was downright sadistic with their live stress testing, exhibiting supreme confidence in their product's ruggedness. Not just content with a drop test, they also placed 200 pounds of force on their Stylus Tough 8000, froze it in a block of ice and let attendees freely submerge working cameras in a water tank. Bravo! Here's three gold stars for your good work!
Canon and Panasonic, take notes. I'll expect more next time. Much more.