Flexible, Cuttable ViVid Screen Turns Any Window Into an Obnoxious Video Advertising Display

People always compare new technology to Minority Report, specifically Tom Cruise's ridiculous multitouch command center. But the ViVid screen might bring another, more annoying part of that film into reality: omnipresent video advertising displays!

While the ViVid screen is technically an LCD device, it's not a full-fledged display, as its imagery is supplied by a separate projector. It's a flexible, cuttable film that changes from opaque to transparent when electricity is supplied. That, specifically, isn't a breakthrough tech—it's the versatility of the system that matters. The LCD layer is made up of a sponge-like polymer acrylic, meaning that the film can be bent, punctured or even cut into odd shapes without losing function.

The most obvious applications are for advertising: Tech-On imagines a storefront that could be transparent during the day, switching to interestingly-shaped video displays at night, or even just when the store is closed. The tech isn't on sale yet and prices haven't been set, but it'll be available in a wide variety of sizes. The 40-inch version is expected to run at about $1500, so, you know, be careful with those scissors. [Tech-On]