iPhone OS 3.0 Liveblog ArchiveS

We're here! Apple's about to unveil the iPhone 3.0 OS, and Brian Lam and I are going to be covering it live. LIVE. And don't forget to play pizza bingo while you follow the keynote.

iPhone OS 3.0 Liveblog ArchiveS



Archive Below:

7:06 AM ON MAR 17 2009
Jason Chen:
One of the benefits of having these keynotes in Cupertino instead of SF (for me) is the fact that I don't have to wake up at 5 AM. Wee.

8:38 AM ON MAR 17 2009
Jason Chen:

iPhone OS 3.0 Liveblog ArchiveS

8:41 AM ON MAR 17 2009
Jason Chen:
We're here! The weather's surprisingly mild, so we're not like freezing cattle outside waiting to be let in.

8:42 AM ON MAR 17 2009
Jason Chen:
Did you know John Mayer is on Twitter? I wonder if he's going to be following this today. His Twitter background is an OS X desktop, so chances are good. But, he uses a BlackBerry. HMM.

8:48 AM ON MAR 17 2009
Jason Chen:
Still about an hour to go. People are slowly strolling in, already weary from the Bay Area traffic.

8:52 AM ON MAR 17 2009
Jason Chen:
Everyone try Oregon Trail for the iPhone yet? That thing is addicting—I spent many hours this weekend avoiding bears and dysentery. Some children didn't make it. What, you expect me to stop for EVERY kid eaten by snakes?

8:54 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive



Hi! Brian here. Good morning!

8:58 AM ON MAR 17 2009
Jason Chen:
Oh, and farmer and banker are both good. Carpenter, less so.

9:00 AM ON MAR 17 2009
Jason Chen:
What does everyone expect to see today? Post your prediction in the comments of the first post on Gizmodo. Here's what I think. Cut & Paste, MMS/video, and new edible Phil Schiller edition iPhone. 32 delicious gigabytes.

9:05 AM ON MAR 17 2009
Jason Chen:
Not a whole lot of bald guys today, surprisingly.

9:05 AM ON MAR 17 2009
ccmascari:

9:10 AM ON MAR 17 2009
Jason Chen:
Someone just set off the loudest alarm I have ever heard. Not me, I swear.

9:11 AM ON MAR 17 2009
Jason Chen:
And now everybody is streaming outside. Is this a fire? Did Steve show up and start screaming at people?

9:13 AM ON MAR 17 2009
Jason Chen:
We're back inside. Disaster averted.

9:18 AM ON MAR 17 2009
Jason Chen:
Liveblog bingo is up! Go to the main page and print it out. What, your office doesn't charge you. Print that crap in full color, highest quality.

9:20 AM ON MAR 17 2009
Jason Chen:
40 minutes left. There's a guy that looks EXACTLY like Matt Damon here.

9:22 AM ON MAR 17 2009
Jason Chen:
Actually, imagine if Matt Damon had a cousin that went to Stanford, graduated with a computer science degree after changing majors from chemical engineering. Then he decided to purchase a belt that doesn't quite fit so well. That's this guy.

9:25 AM ON MAR 17 2009
ccmascari:
Don't forget, you still have time to play the iPhone OS 3.0 Liveblog Pizza Bingo. You can get a bingo card here.

Also, if you want to make comments about and during the event, you can post your comments here.

9:26 AM ON MAR 17 2009
Jason Chen:
Then next to him, there's a guy whose eyes are 2 inches too close to each other. If you're saying to yourself, "hey, there are only two inches total between my eyes", yes. That's exactly what I'm saying.

9:30 AM ON MAR 17 2009
Jason Chen:
Dr. Drew from loveline, Kumar from Harold and Kumar, and that one guy from Band of Brothers and now 24 are also here.

9:32 AM ON MAR 17 2009
Jason Chen:
Speaking of 24, Jack Bauer is one person who will NEVER use an iPhone. It may be functional, but it would never survive a fistfight inside a quarry.

9:35 AM ON MAR 17 2009
Jason Chen:
When the screen breaks, he would say "dammit".

9:36 AM ON MAR 17 2009
B. Lam:
There's an interesting Italian villa theme going on inside of the Town Hall. I think they need to add a functional fountain in here.

9:36 AM ON MAR 17 2009
Jason Chen:
24 minutes left.

9:37 AM ON MAR 17 2009
Jason Chen:
What do you want in the next gen iPhone that can only be added through a hardware release? Front video camera, slightly more memory, Nike+ support.

9:44 AM ON MAR 17 2009
Jason Chen:
We're inside. The unofficial band of Apple, Coldplay, is playing.

9:45 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

9:45 AM ON MAR 17 2009
Jason Chen:
It smells like doobies in here:

9:46 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

9:47 AM ON MAR 17 2009
Jason Chen:
I think it's the newspaper guys.

9:48 AM ON MAR 17 2009
B. Lam:
Harry "Spartacus" McCracken of Technologizer.com

9:48 AM ON MAR 17 2009
Jason Chen:
Twelve excruciating minutes left til start.

9:50 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

9:50 AM ON MAR 17 2009
Jason Chen:
Now Jack Johnson is playing. I would must RATHER have John Mayer, if that wasn't obvious from our previous liveblog last September.

9:52 AM ON MAR 17 2009
Jason Chen:

iPhone OS 3.0 Liveblog ArchiveS



Heeeeeere's Brian!

9:53 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive



Apple's Jos and Katie Cotton, getting ready for the show.

9:54 AM ON MAR 17 2009
Jason Chen:
And that's half of me on the right, which LUCKILY, includes my crotch.

9:55 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive



After a dozen or so liveblogs, I realize that I have a biological radar for news, and that when it is imminent, I develop the need to urinate.

9:56 AM ON MAR 17 2009
Jason Chen:
Apple ad music!

9:57 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

9:57 AM ON MAR 17 2009
Jason Chen:
Getting excited. Like in theaters, a disembodied voice just told us to turn our phones off. They DIDN'T say iPhones, surprisingly.

9:59 AM ON MAR 17 2009
Jason Chen:
I think this may be the only time anybody besides Phil Schiller's wife and kids are SO excited about having him show up anywhere.

10:00 AM ON MAR 17 2009
B. Lam:
Jason Chen, showing intense blogging face. BTW, at least 5 times at every trade show, someone calls me Jason Chen now. All look same.

iPhone OS 3.0 Liveblog Archive

10:00 AM ON MAR 17 2009
Jason Chen:
Chances of a one more thing today are slim.

10:00 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:01 AM ON MAR 17 2009
Jason Chen:
Music stopped. Apple's Jos is stepping on stage. (Not Phil Schiller yet)

10:01 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:01 AM ON MAR 17 2009
Jason Chen:
Greg and Scott Forstall will be the ones presenting today, not Phil! As of this week, the iPhone is in 80 countries around the world.

10:02 AM ON MAR 17 2009
Jason Chen:
Greg Jos is a pretty slick speaker, btw. Slicker than Phil Schiller.

10:02 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

10:03 AM ON MAR 17 2009
Jason Chen:
iPhone sales are up to 17 million through December 2008. If you count iPod Touch together with iPhones, they've sold 30 million devices.

10:03 AM ON MAR 17 2009
Jason Chen:
Jos is going through the history of the SDK now. They've had 800,00 downloads of the free iPhond SDK, plus 50,000 individuals and development companies join their paid iPhone program.

10:04 AM ON MAR 17 2009
Jason Chen:
Over 60% of these developers have never developed anything for Apple before. One of the guys at Gameloft, a major cellphone/portable game development company, says that the iPhone OS is "the next great development platform for Gameloft."

10:05 AM ON MAR 17 2009
Jason Chen:
Steve Demeter, the guy who made Trism for iPhone, is on screen now in a short video of him biking and talking. Handsome guy! He just said said hello outside while we were waiting. Hey Steve!

10:05 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:06 AM ON MAR 17 2009
Jason Chen:
His Trism game was made in his spare time OUTSIDE of his work, most likely allowing him to quit his job entirely. He lives in San Francisco and has a nice looking apartment. App Store money!

10:06 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:06 AM ON MAR 17 2009
Jason Chen:
Jos is back on the stage.

10:07 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:07 AM ON MAR 17 2009
Jason Chen:
Joswiak says there are 25,000 apps in the App Store. For their most current month of data, 96% of total apps have been approved. And of those, 98% of those have been approved in 7 days or less. There have been more than 800 million downloads of all apps total (8 months time).

10:07 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:08 AM ON MAR 17 2009
Jason Chen:
Jos is introducing Scott Forstall, SVP of iPhone Software to give us a preview of iPhone 3.0.

10:08 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:08 AM on MAR 17 2009
Jason Chen:
Scott says the 3.0 software is a major update to all iPhones and iPod Touches.

10:09 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:09 AM ON MAR 17 2009
Jason Chen:
To start, he's going to talk about what Apple's doing for developers in 3.0.

10:09 AM ON MAR 17 2009
Jason Chen:
The SDK gives developers the same APIs and tools that they use (almost, there are some parts of the phone hidden for security and performance reasons). 3.0 brings 1,000 new APIs.

10:10 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

10:10 AM ON MAR 17 2009
Jason Chen:
First, Scott is talking about enhancements to the App Store.

10:12 AM ON MAR 17 2009
Jason Chen:
Some developers have said they like to have other business models other than the current sell-once model that's in the App Store. What are some? Subscriptions for magazine developers, additional levels for game devs, and eBook devs, who want to sell one app and sell eBooks inside the app. They're supporting ALL of these things now with In App Purchase.

10:12 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:13 AM ON MAR 17 2009
Jason Chen:
Inside the app you will get prompts like continuing to purchase issues of magazines (6 issues for $5, for example), or buying more levels (add ten more levels for a game for $2).
10:13 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:13 AM ON MAR 17 2009
Jason Chen:
Another example is for city guides. Instead of selling a huge city guide app, you can sell one city guide app, then sell each individual city separately (and for more money) inside the app. The entire scheme is tied into the iTunes store.

10:13 AM ON MAR 17 2009
Jason Chen:
It uses the same iTunes password and username, using the same APIs and same purchase scheme.

10:14 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:14 AM ON MAR 17 2009
Jason Chen:
The business model for in-app purchase is the same as the store. The developer sets the price for each in-app item, 70% of the revenue goes to the developer, and there are no credit card fees. They continue to be paid monthly. This is ONLY for paid apps, not for a free app that developers want to charge for once you've already downloaded it.

10:15 AM ON MAR 17 2009
Jason Chen:
So in essence, free apps are still totally free. You won't be tricked into paying for anything.

10:15 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:15 AM ON MAR 17 2009
Jason Chen:
Next is support for Peer to peer connectivity.

10:15 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:15 AM ON MAR 17 2009
ccmascari:

10:16 AM ON MAR 17 2009
Jason Chen:
The new multiplayer connectivity allows you to bring up a dialog that lets you find local devices. The services provided are Automatic Discovery over Bluetooth (no Wi-Fi), no pairing, Bonjour, and isn't just for games.

10:17 AM ON MAR 17 2009
Jason Chen:
But this isn't just for games, it works for ANY P2P application. For example, apps that can send business cards to another phone, in a handshake-like manner.

10:17 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:17 AM ON MAR 17 2009
Jason Chen:
Next, accessories. There are "thousands and thousands" of developers building accessories.

10:18 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:18 AM ON MAR 17 2009
Jason Chen:
With the iPhone 3.0 SDK, they're going to enable accessory developers to make custom applications that can communicate directly with the accessory. For example, an equalizer application on the phone that can control the equalizer on the speaker when it's docked.

10:18 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:18 AM ON MAR 17 2009
Jason Chen:
Another example is an FM transmitter. With 3.0, the dev can build an app on the iPhone itself that can control the FM tuner, finding the best frequency to use at the current moment.

10:19 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:19 AM ON MAR 17 2009
Jason Chen:
An even more esoteric application is for medical devices, like a blood pressure monitor that can dock into the iPhone that allows you to send your blood pressure directly to your doctor after you've measured it.

10:19 AM ON MAR 17 2009
Jason Chen:
These accessories can talk to the phone over the dock connector AND over Bluetooth.

10:20 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:20 AM ON MAR 17 2009
Jason Chen:
You can use standard protocols or build your own custom protocols.

10:20 AM ON MAR 17 2009
Jason Chen:
Next up is Maps.

10:20 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:21 AM ON MAR 17 2009
Jason Chen:
Many developers have asked Apple to use Google maps inside of their application. And it's here. The Maps app can now be used as a public API and be embedded directly into any app.

10:21 AM ON MAR 17 2009
Jason Chen:
Everything is in there-pinch and zoom, custom annotations, satellite views, location tracking and location tracking.

10:22 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:22 AM ON MAR 17 2009
Jason Chen:
There is also ONE MORE THING to do with Apps. Developers can now use CoreLocations to make Turn by Turn applications.

10:22 AM ON MAR 17 2009
B. Lam:
Turn by Turn!

iPhone OS 3.0 Liveblog Archive

10:22 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:23 AM ON MAR 17 2009
Jason Chen:
So now you can build a turn by turn application app, but you cannot use Apple's Google Maps because of licensing issues. But you can bring your OWN maps (as a developer), and make turn by turn directions for the iPhone.

10:23 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:23 AM ON MAR 17 2009
ccmascari:

10:23 AM ON MAR 17 2009
Jason Chen:
Now, Push Notification. "You know, we're late on this one." "There's a few reasons for this, most importantly, within two months of launching the App Store, we had over a thousand applications on the app store."

10:24 AM ON MAR 17 2009
Jason Chen:
Apple had to completely rearchitect the structure for the push notification in order to make it scalable for all the millions and millions of downloads. But now, they're "good to go."

10:24 AM ON MAR 17 2009
Jason Chen:
Developers asked them to do background processing, because it's "easier to do background processing." But Apple says it's "not good for the customer."

10:25 AM ON MAR 17 2009
Jason Chen:
Apple's been testing background processing on other phones (Windows Mobile, Android) by opening up IM app, and just having it run in the background lowers battery by 80%.

10:26 AM ON MAR 17 2009
Jason Chen:
By using Apple's push notifications, battery life only dropped by 23% when an IM app is "open" in the background, listening for messages.

10:26 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

10:27 AM ON MAR 17 2009
Jason Chen:
Here's how Push notification works again. The Push notification service has a persistent connection to the phone, so you can get notifications all the time. The three things you can send are badge alerts, text alerts and audio alerts. Text alerts appear like SMS alerts, badges show up on the app icon, and audio alerts (like AIM) plays in the background.
10:27 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:27 AM ON MAR 17 2009
Jason Chen:
To be perfectly clear, this means no background processing yet. Just push notifications.

10:27 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:27 AM ON MAR 17 2009
ccmascari:

10:28 AM ON MAR 17 2009
Jason Chen:
In game voice chat is also one of the various APIs now open, as is iPod library access, proximity sensor, audio recorder, battery API, streaming audio and video, data detectors, text selection (oh??? is this for copy and paste??) UI alert view, sake API (for rumble) and GPS lingo.

10:29 AM ON MAR 17 2009
Jason Chen:
Scott says they asked a few developers to come in and make some apps in just two weeks with the 3.0 API. They're going to show some demos now.

10:29 AM ON MAR 17 2009
Jason Chen:
First is meebo, the IM app.

10:30 AM ON MAR 17 2009
Jason Chen:
From meebo, it's Seth Sternberg, the CEO of meebo.

10:30 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:31 AM ON MAR 17 2009
Jason Chen:
What are some of the new features in meebo? First, there's IM networks like AOL/MSN, networks like Facebook, plus proprietary social networks like MyYearBook.

10:32 AM ON MAR 17 2009
Jason Chen:
Why did meebo wait until now to build an app? Because they felt like push notification was NECESSARY to make a complete IM user. They wanted to allow an easy way to quit out of the app and get back in "when it made sense."

10:33 AM ON MAR 17 2009
Jason Chen:
Their extra "spice" in their App allows you to connect to social networking sites and get alerts from your friends when they've done things you may be interested in.

10:33 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:35 AM ON MAR 17 2009
Jason Chen:
They're showing a demo of Sims 3, which looks actually pretty great for a phone.

10:35 AM ON MAR 17 2009
Jason Chen:
EA is going to have in-app commerce, having you buy items for the Sims in the App Store directly from the game for $0.99 each.

10:36 AM ON MAR 17 2009
Jason Chen:
For example, playing music from the stereo in the game lets you play music back from YOUR music library (from the 3.0 SDK API).

10:36 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:36 AM ON MAR 17 2009
Jason Chen:
"Next up is Oracle." Which elicited audible groans from the audience, despite their CEO being Steve Jobs' good friend.

10:38 AM ON MAR 17 2009
Jason Chen:
This is your chance to go grab a sandwich. Unless you're your company's IT guy that's trying to get business apps onto your enterprise's iPhones. Then you'll be RIVETED.

10:38 AM ON MAR 17 2009
B. Lam:
Bore-acle, I mean, Oracle:

iPhone OS 3.0 Liveblog Archive

10:38 AM ON MAR 17 2009
Jason Chen:
The Oracle guys are talking about their app that tracks supply line and blah blah chain blah blah company stuff.

10:39 AM ON MAR 17 2009
Jason Chen:
The Oracle app goes and pulls out data from their backend CRM server, which you can use to find the account rep and contact him over email, phone or SMS.

10:39 AM ON MAR 17 2009
Jason Chen:
Oracle's done.

10:40 AM ON MAR 17 2009
Jason Chen:
JD Power ranked the iPhone #1 for customer satisfaction for business smartphone users.

10:40 AM ON MAR 17 2009
Jason Chen:
Next is ESPN, moving their webapp to a native app with iPhone 3.0.

10:41 AM ON MAR 17 2009
Jason Chen:
Their ESPN Alerts app brings text alerts directly to your phone using the push notification service, plus play the ESPN tone whenever that happens.

10:41 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

10:42 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:42 AM ON MAR 17 2009
Jason Chen:
They're sharing off a video directly inside the app, using the new media player that pulls down the appropriate quality video depending on your connection.

10:43 AM ON MAR 17 2009
ccmascari:

10:43 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:43 AM ON MAR 17 2009
Jason Chen:
With this app, ESPN doesn't have to deliver for the "lowest common denominator", and can scale video quality automatically using the API so you get the best quality for your connection type.

10:44 AM ON MAR 17 2009
Jason Chen:
Next is LifeScan, a Johnson&Johnson company in glucose monitoring.

10:44 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:45 AM ON MAR 17 2009
Jason Chen:
LifeScan's app is for people with diabetes in order to "simply diabetes management."

10:46 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:46 AM ON MAR 17 2009
Jason Chen:
In their example, they're putting themselves into the shoes of Maddie, a 15-year-old girl with diabetes. She tests herself six times a day and injects insulin multiple times a day. First she needs to prick her finger and get her glucose reading. Now the insulin meter can transmit her reading to her iPhone over Bluetooth or over the 30-pin dock connector.

10:47 AM ON MAR 17 2009
Jason Chen:
She can then track her readings and mark them appropriately as before a meal or after a meal. Then she can track what kind of food she's eating and how much of it, plugging it into the iPhone, which will tell her exactly how much insulin she needs after her meal.

10:48 AM ON MAR 17 2009
Jason Chen:
Maddie can then re-calculate on the phone if she then needs less insulin because she's going to exercise later.

10:48 AM ON MAR 17 2009
Jason Chen:
With the iPhone app, she can then let her parents know that she's OK by sending them a message directly through the app that has her glucose level and how she feels.

10:49 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:50 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:50 AM ON MAR 17 2009
Jason Chen:
The app shows her glucose levels in chart form and can list out all her previous readings.

10:51 AM ON MAR 17 2009
Jason Chen:
Next up is ngmoco:), the people who made Rolando (I'm pretty sure).

10:5 AM ON MAR 17 2009
ccmascari:

10:52 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:53 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:53 AM ON MAR 17 2009
Jason Chen:
Today, they're showing two upcoming games. First is Touch Pets, a social pet simulator. Second is LiveFire, a multiplayer first person shooter over 3G or Wi-Fi.

10:53 AM ON MAR 17 2009
Jason Chen:
One of the uses of Touch Pet is a push notification of a "play date with someone else's dog."

10:54 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:54 AM ON MAR 17 2009
Jason Chen:
The dogs are playing together. You can buy clothes and random crap for your dog. Toys. Food. I wonder what happens if your dog starves, or whether you can beat up other dogs who are on a play date with your dog.
10: AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

10:55 AM ON MAR 17 2009
Jason Chen:
Next LiveFire, a FPS game.

10:56 AM ON MAR 17 2009
Jason Chen:
You control the FPS by touching anywhere on the left side of the screen, then shoot with your right thumb.

10:57 AM ON MAR 17 2009
Jason Chen:
You can then send push notifications to your friends on your friend list in order to invite them into your game. You can BUY new weapons for real money (rocket launcher), and play together with your buddies.

10: AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

10:58 AM ON MAR 17 2009
Jason Chen:
Pretty fun, with Quake 1ish graphics and relatively smooth (for a phone) framerate.

10:58 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

10:58 AM ON MAR 17 2009
Jason Chen:
Next up is smule, the people who made the Ocarina app.

10:59 AM ON MAR 17 2009
Jason Chen:
They're inviting Dr. Wang on stage to talk. Wang is an assistant professor at Stanford.

10:59 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

11:00 AM ON MAR 17 2009
Jason Chen:
Their new app is Leaf Trombone (World Stage).

11:01 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

11:01 AM ON MAR 17 2009
Jason Chen:
It's a similar idea to Ocarina and lets you slide the trombone on the right, change the range on the left and play by blowing into the microphone.

11:01 AM ON MAR 17 2009
Jason Chen:
Wang's talking in a loud, breathy whisper, and is kinda creeping me out.

11:01 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

11:02 AM ON MAR 17 2009
Jason Chen:
Wang and his friend are demoing playing Phantom, of the Opera on Leaf Trombone. It sounds like Phantom of the Opera, for sure, and it's definitely cool.

11:03 AM ON MAR 17 2009
Jason Chen:
Wang's gone, and Scott's back on stage.

11:03 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

11:03 AM ON MAR 17 2009
ccmascari:

11:04 AM ON MAR 17 2009
Jason Chen:
Now, finally, onto the customer side. It has more than 100 new features. INCLUDING, Cut, Copy and Paste.

11:04 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

11:04 AM ON MAR 17 2009
Jason Chen:
Scott's now demo-ing the copy and paste feature on a phone running iPhone 3.0.

11:05 AM ON MAR 17 2009
Jason Chen:
Here's how you select text. double tap onto a bit of text and it automatically places a "CUT, COPY, PASTE" bubble above your current selection. Double tap to bring up a paste bubble later to paste.

11:0 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

11:06 AM ON MAR 17 2009
Jason Chen:
To select an entire block of text, put your thumb on the right drag point and drag it to where you want your block of text to end. You can drag the left drag point as well.

11:07 AM ON MAR 17 2009
Jason Chen:
You can drag between apps as well (obviously), through the same process. Double tap, then drag in order to select what text you like, then double tap and paste to paste it.

11:0 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

11:08 AM ON MAR 17 2009
Jason Chen:
You can also copy and paste web content. The phone uses the same analytics engine in Safari that they do for zooming in order to know which selection to select for copying. Yes, HTML paste for copying. If you didn't mean to paste something, shake your phone in order to Undo (or Redo) your paste.

11:08 AM ON MAR 17 2009
B. Lam:
undo by shaking:

iPhone OS 3.0 Liveblog Archive

11:09 AM ON MAR 17 2009
Jason Chen:
There's a photo icon inside the SMS app, and Scott called it the "Messages" application, which means there SHOULD be MMS coming soon too.

11:10 AM ON MAR 17 2009
Jason Chen:
One more thing he wants to show you is Photos. You can now send more than one photo at a time with 3.0 by tapping the action button, selecting a bunch of photos, copying, and then pasting it into the Mail app.

11:11 AM ON MAR 17 2009
Jason Chen:
Cut and paste can work across multiple apps, has undo support, can work with developer APIs, and can use Cocoa Touch support for regular text.

11:11 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

11:12 AM ON MAR 17 2009
Jason Chen:
Next, Landscape. Apple's had support for landscape mode for Safari since launch, and can enter text in wide-keyboard mode. Now you can use landscape in "all key applications" including Mail.

11:12 AM ON MAR 17 2009
Jason Chen:
They're also adding support with the big keyboard for composing messages in Mail as well. It also works in Notes and the "Messages" application.

11:13 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

11:13 AM ON MAR 17 2009
Jason Chen:
Next up is "Messages", which they will enhance in 3.0. You can forward and delete messages-individual messages or multiple messages.

11:13 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

11:14 AM ON MAR 17 2009
Jason Chen:
The BIG news is that they're adding support for MMS (as we spotted earlier). You can send and receive Photos right over the network. Contacts (VCard). Audio files. Or your location. No word about video yet though.
11:14 AM ON MAR 17 2009
ccmascari:

11:1 AM ON MAR 17 2009
Jason Chen:
Next, Voice Memos. (No sending video in Messages it seems). You can record voice memos to yourself, lectures, interviews using the built in microphone or an external microphone. You can trim it using the phone itself, then send it on using email or MMS.

11:15 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

11:15 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

11:16 AM ON MAR 17 2009
Jason Chen:
Then there's Calendar. They had personal calendars first, then Exchange (last year) and MobileMe. They're now adding CalDAV, a calendar standard that's supported by a lot of people like Google and Yahoo. It's useful for shared calendars. Second is subscriptions, using the .ics format.

11:16 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

11:16 AM ON MAR 17 2009
Jason Chen:
Now is Stocks. They're adding support for news stories (headlines) in the bottom of the app, plus details like highs and lows and PEs. There's also landscape view.

11:17 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

11:17 AM ON MAR 17 2009
Jason Chen:
Search! Not only can you search inside the Contacts application, which was there in iPhone 2.0, you can now search in all of the key applications, including Mail.

11:17 AM ON MAR 17 2009
B. Lam:
Search in Mail! Works on the server using iMAP:

iPhone OS 3.0 Liveblog Archive

11:17 AM ON MAR 17 2009
Jason Chen:
If your search isn't found on your iPhone, the search continues on the server.

11:18 AM ON MAR 17 2009
Jason Chen:
There's also search in Calendar, iPod (search by artist, album, etc) and Notes.

11:18 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

11:19 AM ON MAR 17 2009
Jason Chen:
There's now a new home screen where you can search across all those applications, and they call it Spotlight. The search is to the left of your regular home screen, and you access it by flicking left from your standard home.

11:19 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

11:20 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

iPhone OS 3.0 Liveblog Archive

11:20 AM ON MAR 17 2009
Jason Chen:
You can also search Apps and use Spotlight as a quick launcher instead of going all the way to the 8th screen and searching for your app.

11:20 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

11:22 AM ON MAR 17 2009
Jason Chen:
Basically, search searches most of the major Apple-developed apps.

11:22 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog ArchiveS

11:22 AM ON MAR 17 2009
ccmascari:

11:22 AM ON MAR 17 2009
Jason Chen:
Other good features: Notes Sync, audio/video tags, live streaming, shake to shuffle, Wi-Fi auto login, Stereo Bluetooth, LDAP, iTunes account creation, YouTube ratings, Anti-Philshing, Call Log, Parental Controls, Media Scrubber, OTA profiles, VPN on demand, Languages, YouTube subscriptions, YouTube accounts and Encrypted profiles. Also, auto-fills. The biggest addition here is probably Stereo Bluetooth A2DP support.

11:22 AM ON MAR 17 2009
B. Lam:
TONS OF NEW FEATURES:

iPhone OS 3.0 Liveblog Archive

11:23 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog ArchiveS

11:24 AM ON MAR 17 2009
Jason Chen:
To recap the big features in 3.0: In-App purchase to enable more app functionality, peer to peer connectivity, accessory connectivity, Google map controls, push notifications, cut and paste, landscape mode, Messages (MMS), voice memos, new Calendar support, enhancements to the Stock App and search (Spotlight). Plus, Bluetooth, if you're really looking forward to that one.

11:24 AM ON MAR 17 2009
Jason Chen:
Scott's leaving the stage and Jos is coming back on.

11:24 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

11:25 AM ON MAR 17 2009
Jason Chen:
How are they going to make it available? First as a Developer Beta available TODAY. It's going to be available to everyone in the iPhone developer program. You can join now and get access to the beta. They'll have more info on their website as well.

11:26 AM ON MAR 17 2009
Jason Chen:
They'll be hosting developer forums where you can share 3.0 development information with other devs.

11:26 AM ON MAR 17 2009
Jason Chen:
The App Store is now available in 77 countries, out of a total 80 countries that the iPhone is available in.

11:26 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive



Who's the keynote master? Forstall has excellent presentation duration, going for over an hour with little help, but Jos is so natural. It's like this is his livingroom.

11:27 AM ON MAR 17 2009
Jason Chen:
How about regular people, not developers? They're going to ship it "this summer." It will be a free update to iPhone 3G customers. It works on the original iPhone as well, so that not ALL the features will be available (like MMS and Stereo Bluetooth) on the 2G iPhone.

11:27 AM ON MAR 17 2009
Jason Chen:
It's also going to be available for both generations of iPod Touch users as a $9.95 update.

11:27 AM ON MAR 17 2009
B. Lam:
Free this summer! But the old iPhone won't get the MMS or Stereo Bluetooth.

iPhone OS 3.0 Liveblog Archive

11:28 AM ON MAR 17 2009
Jason Chen:
The developer beta again, is available today, and will ship to regular users this summer.

11:28 AM ON MAR 17 2009
Jason Chen:
Phil Schiller and Scott Forstall are coming up on stage for a short Q&A. It's not over yet!

11:29 AM ON MAR 17 2009
ccmascari:

11:30 AM ON MAR 17 2009
B. Lam:
People are clearing out, but the media is staying for a reprogramming session. MUST OBEY.

iPhone OS 3.0 Liveblog Archive

11:32 AM ON MAR 17 2009
Jason Chen:
Q&A's starting now.

11:33 AM ON MAR 17 2009
Jason Chen:
Q: Josh Quittner, Time: Why did it take so long so get Cut and Paste into the iPhone?
A: There's a user interface you need to design, security issues, and "there's a lot of pieces you need to worry about instead of getting osmething that doesn't work right."

11:34 AM ON MAR 17 2009
Jason Chen:
Q: Video is still a blackhole if you visit a website with flash.
A: We have no announcements on Flash today.

11:34 AM ON MAR 17 2009
B. Lam:

iPhone OS 3.0 Liveblog Archive

11:36 AM ON MAR 17 2009
Jason Chen:
Q: Could you qualify a bit more about the peer to peer. It looks like it's available across the two iPhones, but it seems like you can do peer to peer with other Bluetooth devices.
A: It's really a device to device Bluetooth connection. It's 1 to 1, using Bluetooth and Bonjour to discover other devices and make an IP connection.

11:36 AM ON MAR 17 2009
Jason Chen:
Q: So you can control devices…?
A: Yes, now you can, with third-party applications, control and talk to accessories over Bluetooth.

11:38 AM ON MAR 17 2009
Jason Chen:
Q: Are people able to trade files, say music files, through iPods with this?
A: We have the ability to stream music to music apps, and certainly a game, if a game has music in the game it would be possible to download game tracks, but if would be confusing for other music apps with downloadable music that isn't through the app store.

11:39 AM ON MAR 17 2009
Jason Chen:
Q: Where do you stand on tethering?
A: There's two pieces needed to support that: client side and working with carriers. We're absolutely supporting tethering in the client side in iPhone 3.0, but we're working with carriers around the world to see when they can add tethering support on their networks. But we are building that support into iPhone 3.0.

11:39 AM ON MAR 17 2009
Jason Chen:
Q: Can you say anything about hardware?
A: No.
Q: Netbooks?
A: Nothing to announce today.

11:40 AM ON MAR 17 2009
Jason Chen:
Q: Bluetooth human input device profile for external keyboards.
A: We have nothing to announce.

11:40 AM ON MAR 17 2009
Jason Chen:
Q: Will you make any promises about push notification in terms of uptime?
A: No. We want it to be as reliable as possible.

11:41 AM ON MAR 17 2009
Jason Chen:
Q: On the voice memo, you mentioned external microphones. Could you use an off-the-shelf microphone?
A: Yes absolutely, if you have an adapter.

11:42 AM ON MAR 17 2009
Jason Chen:
Q: Are you addressing some of the performance issues in the current OS? It's slightly laggy, are you going to address that in 3.0.
A: We absolutely take performance very seriously. These units, because they're tethered, are more laggy than you would see on standalone units. But we are addressing lagginess in our own ways.

11:43 AM ON MAR 17 2009
Jason Chen:
Jason Chen:
Q: Is there a physical hardware problem on the first-gen iPhone that prevents it from doing MMS.
A: It's a different radio, so it is a physical issue.

11:44 AM ON MAR 17 2009
Jason Chen:
Q: With Peer to Peer, can you have access to other iTunes library?
A: You can see them but I don't know if you can play them.

11:46 AM ON MAR 17 2009
Jason Chen:
Q: Do you have any comments on your app acceptance scheme?
A: We want to help developers to be very successful. We also want a store where customers feel great about the quality of what they get, so the numbers speak for themselves. [Kind of a non-answer here]

11:48 AM ON MAR 17 2009
Jason Chen:
And that's it. Thanks for reading, and hit up the main Gizmodo site for more posts and analysis soon. See you guys next time!

11:49 AM ON MAR 17 2009
ccmascari: