Any model in the pictured spectrum can be yours for $129, or a $50 premium over the stock iPod shuffle. But there are other options as well, such as copper, rose gold and platinum, that can push the price up to $200.
Of course, Apple will probably get around to releasing the shuffle in a wide array of colors. But you know the drill—they generally wait until you've already bought one. [Computer Choppers via technabob]