Diddy's Official iPhone App Makes Him Officially Everywhere

First YouTube. Then Twitter. With Diddy's latest project, the official Diddy iPhone app, he's going after the likes of Scoble and Kevin Rose as the king of New Media.

The app mostly lets people send in live photos of their Diddy worship, which is then compiled into a mosaic (yay?!) and catch up on the chosen one's twitter feed. There's also some other banter about the upcoming album in question (not gonna shamelessly promote this...it shamelessly promotes itself). So Diddy zealots, your golden calf has arrived. Now fall on your knees and download. [iTunes]

Diddy's Official iPhone App Makes Him Officially Everywhere