Microsoft's Prepping Advertising for Zune-On-Phone Software

Adweek is claiming that Microsoft's "pink", which was code for the Zune Phone/Zune on Cellphone project, is in the looking-for-advertiser stage. This probably means it's getting pretty close (months, not years) to shipping.

AdWeek says the three ad firms, McCann Erickson, Crispin Porter + Bogusky and JWT, are vying for the ad run. The first firm has worked with Microsoft before and the second is in charge of the I'm a PC and laptop hunter ads.

There's no target for when the ads will hit, but Microsoft will choose a winner by the end of May. [AdWeek via CNET]