We don't know where, when, or by whom this was filmed, but it looks very real to us, confirming our earlier suspicions that the Pre will be packaged in a box. Update:

It's from CES says Josh T. It's the same difference to me, because I am indifferent to unboxing, but if this isn't a final retail package, etc, it apparently has no ceremonial value. [Thanks, shopperciti.com!]