Sony's new 230, 330, and 380 DSLRs were seriously leaked last week, but now they've been officially confirmed. One new item of interest is the starting price: $550, $650, and $850, respectively.

With an added telephoto lens, the SAL-55200, the price goes up $200 for each camera, and Sony's releasing a few new lenses (flash, portrait, another telephoto) to be paired with the DSLRs but also available separately. Pre-orders will begin online and in some Sony stores on May 18th, and Sony won't get more specific with a real release date than the month of July. [PhotoRumors]