Analysts are sometimes way off the mark with predictions, but that doesn't mean that can't invent ideas we'd actually really like to see implemented—in this case, Gene Munster's speculation about an app store for the Apple TV.
We need to specify one thing before we start: This is not a rumor. There is absolutely no information to back up this idea, there have been no leaks on the subject, and there's no reason to believe Apple is working on anything of the sort. It's an idea based purely on speculation. That being said, we think it's a smart idea, totally within the realm of possibility, and something we'd really like to see.
Given Apple's massive success with the iPhone and iPod touch App Store, it makes sense that maybe Apple would try to implement something similar for the underdog in their lineup, the Apple TV. While Windows Media Center has developed quickly into one of the best pieces of software Microsoft's ever created, and Boxee and XBMC have pushed the limits of user-created media centers, the Apple TV has languished with behind-the-times software and features, seemingly ignored by Apple themselves. With Boxee, it's a great device, but how many people really know Boxee exists, let alone how to install it? The Apple TV has a ton of mainstream potential, and an app store might be just the way to achieve it.