Let's Speculate: What Could Flexible Memory Be Used for?S

Researchers have developed a lightweight, mostly transparent, and quite flexible memory chip. It sounds cool, but then I think: What possible advantages could flexible memory have? Help me out, commenters.

The chip (see it in action here), of unspecified capacity, actually uses transparencies like your grampa used to use with his overhead projectors. This clear plastic is flexible, unlike silicon chips. We've been seeing flexible components lately, most notably displays, but memory is tiny and has to be inside the gadget anyway. I've been thinking for at least a minute and a half and I can't figure out a circumstance in which flexible memory would be preferable, besides maybe a gadget that isn't so much folded as rolled like a poster. So give me a hand: What's the point of all this? [Wired]d