CinemaNow, the subscription-less, on-demand streaming movie service, is partnering up with Best Buy. What does that mean? CinemaNow will stream from their website, and we'll see more supported hardware in their stores.

Nobody's overly excited about Best Buy rebranding an existing service and building it into their website, because, well, it's just not very exciting. That said, it is interesting to see one of the biggest sellers of physical media, i.e. DVDs, throwing their considerable weight behind digital distribution. Those aforementioned "select devices?" Probably just be a few LG web-connected Blu-ray players, and maybe a new marketing pitch for the Xbox, which already supports it.

Sonic Provides Broader Access to Digital Hollywood Hits
Roxio CinemaNow, Available on LG Blu-ray Disc Players, Launching Soon at BestBuy.com

Novato, CA (June 5, 2009) - Consumers will soon have more ways to conveniently access premium digital video content, including new releases from major Hollywood studios often on the same day the DVD is available in stores.

On the heels of the announcement that its Roxio CinemaNow® service is live on Blu-ray Disc players from LG Electronics - providing consumers instant access to digital entertainment in the living room - Sonic Solutions® (NASDAQ: SNIC), today revealed that Roxio CinemaNow will be available on select devices at Best Buy and instantly accessible through Bestbuy.com. These latest initiatives are part of a broader strategy to increase awareness for Roxio CinemaNow, build a compelling digital entertainment ecosystem and expand its reach onto a broad range of home and mobile electronics.

"The exposure Roxio CinemaNow gains through leading CE device manufacturers like LG and top retailers like Best Buy will help educate millions of consumers about the convenience and flexibility of digitally delivered video entertainment," said Dave Habiger, president and CEO, Sonic Solutions. "Consumers will be captivated once they discover just how easy it is to stream their favorite movies to their CE device or PC."

Roxio CinemaNow offers a broad selection of regularly updated premium content, including new releases from major Hollywood studios for rent or purchase. As well as providing access to Hollywood hits, Roxio CinemaNow offers a rapidly expanding ecosystem of compatible devices that provides consumers a more flexible digital entertainment experience through extended multi-device access and playback capabilities. Sonic's device ecosystem, powered by its new Roxio CinemaNow SDK (software development kit), is helping streamline the integration of turnkey premium entertainment delivery, management and sell-through services in next-generation digital home devices including portable media players, Blu-ray Disc players, set-top boxes, mobile phones, Web-connected television sets and PCs equipped with Roxio Venue™ software.

Sonic is at the forefront of digital video distribution, offering high-quality Hollywood movies, TV shows and music videos to consumers across multiple platforms. Sonic has relationships with more than 250 content providers and a content portfolio of over 14,000 titles that include new releases from major Hollywood studios and entertainment from independent distributors as well as broadcast and cable television networks.

About Sonic Solutions
Sonic Solutions® (NASDAQ: SNIC) is powering the digital media ecosystem through its complete range of Hollywood to Home™ applications, services, and technologies. Sonic's Roxio® products enable consumers to easily manage and enjoy personal digital media content as well as premium Hollywood entertainment on a broad range of connected devices. A wide array of leading technology firms, professionals, and developers rely on Sonic to bring innovative digital media functionality to next-generation devices and platforms. Sonic Solutions is headquartered in Marin County, California.