Knowing that iPhone owners like myself are drawn towards any opportunity to leverage the technology, CBS Outdoor has partnered with Clusta to develop advertising signage that interacts with our phones via Wi-Fi or 3G.
When connected, users can manipulate the content on the screen with their phone. Pinching, swiping and poking until we are fully satisfied (and are no doubt drawn to owning the upcoming lumberjack lineup of Chuck Taylor shoes). Sigh, and I'll probably do it too because I just can't turn down a good gimmick. [Campaign]