Apple's Huge, Throbbing Wall of iPhone Apps

At yesterday's WWDC conference, Apple stationed a little bit of eye candy in the Moscone Center lobby: a 5x4 matrix of Cinema Display monitors, adorned with thousands of iPhone app icons. The twist? Whenever someone purchases an app, it pulsates.

Apparently it's not quite real-time, but the effect is extremely slick. The icons are grouped by their approximate colors, creates a subtle rainbow gradient, which is a nice touch, and only evident from relatively far away.

That said, Apple should probably chill a little bit with the WE HAVE SO MANY APPS marketing strategy, as this wall inadvertently demonstrates: in a random crop here, which has about a hundred apps, I see maybe two that I'd even consider downloading. [Techcrunch]