Maria Sharapova's Flashing Dress Is Less Exciting Than It Sounds

Maria Sharapova recently shilled for teamed up with Sony Ericsson and the London College of Fashion to show off students' techno-fashion ideas. The winning concept, i.e. the future? A Bluetooth dress that blinks whenever your phone rings.

Well, it's intended to use Bluetooth, if someone ever makes it—for now, it's just a concept. A strange one. From the designer:

When you're in a pub or a bar, you can never, ever hear your phone!

So if you wear this dress, which has light-up scales on one shoulder, onlookers can warn you that your phone is probably ringing if your surrounding are too noisy. Sort of like...a vibrate mode?

Yes, but with fashion, and Maria Sharapova. Besides, I'm guessing her PR handlers almost certainly wouldn't have allowed her to promote any kind of vibrating product, just to be safe. [ReutersPhoto by Getty]