Best Buy has started a 19-store trial of a new section for electric scooters, assisted bikes and Segways. The new business plan, in full: lure customers in with below-wholesale CDs, then pitch them to buy multi-thousand-dollar personal transportation devices favored by eccentric billionaires and mall cops. Though to their credit, this line from on of their execs about the section's business prospects is pretty funny:
I'm not sure how it's going to do either, but I like the muscles we're exercising.
They're heroically flexing their metaphorical creative retail muscles, so you don't have to flex your real ones. Anyway, the trial is happening in Washington, Oregon and California for now, so stop by to snag a test ride around the appliances section. [WSJ]