Walmart Rolls Back Blu-ray Player To $98

It appears that Walmart brick and mortar stores have rolled back the price of their Magnavox NB530MGX from $128 around Father's Day to a new low of $98.

It's certainly not top of the line, but it does have 1080p support—and the price is hard to resist if you simply want to get into the HD game. Again, this permanent rollback seems to be available in stores only at the moment. [Fortmat War Central via Engadget HD]