As many collector's editions DVDs as I've bought, I've never watched the special features. Which might be why Universal is turning them into apps for your iPhone, and letting you use it as a virtual remote for your Blu-ray player.
Fast and the Furious on July 28 will be the first Blu-ray movie to go all iPhoney, where you'll be able to use it to spin cars around in a virtual garage with an app you grab in the App Store. Yes, this is their brilliant plan for engrossing you even more deeply in the movie. Movies coming out later this year will let you download actual stuff onto your iPhone—because you've always wanted a portable version of the making of The Mummy—and tell all your friends you're watching Mallrats on Facebook and Twitter.