During a Sony conference call, corporate CEO Nobuyuki Oneda revealed that the PS3 is roughly 70% cheaper to make than it was at launch. Estimates would put that figure at around $240—down from $800.

If these figures are correct, that would mean Sony could significantly drop the price of the console and remain profitable. Whether they would actually pull the trigger now remains to be seen, but it seems like the smart move to gain some ground on Microsoft and Nintendo. [Sony via TVG and VG247 via Kotaku]