I'm also sure the giant party they threw in the Embarcadero, complete with T-Mobile and myTouch branding, helped to justify that $18,000 pricetag as well. Anyways, the SF Chronicle says T-Mobile dropped 100 little men out of the sky in four different locations across the city, and one of them was ELVIS and another had a DSLR attached to his HEAD. CRAZY!!!
Then they wrote some fancy stuff in the sky using smoke, and everyone ogled for a second, then ran to the nearest T-Mobile location to buy a myTouch 3G for each member of their family (CHARLES BARKLEY! MYFAVES!). Well done, Catherine Zeta-Jones. [SF Gate]