I really dunno about these. Even without Tamara Hope speaking directly into the camera, those looks are still creepy and ineffective. Seems the ad team still isn't getting the message.

And I agree with the guys at Pre Thinking: She really, really, seems like she wants to say something at the beginning, before the ad cuts to a close-up of the synched contacts functionality. It's the same story with the second video, which showcases calendar linking.

Sorry Modernista, even with a shorter run time and less soul-sucking dialogue, these commercials still fail to market this phone effectively. [YouTube, YouTube via Pre Thinking - Thanks, Philip]