There are a ton of devices that support DivX playback (the PS3, DVD and Blu-ray players, etc), so news of Lionsgate, Paramount, Sony, and Warner Bros agreeing for their movies to be downloaded in DivX for the first time is actually pretty interesting. And any added competition for iTunes and Cinema Now is only going to help keep them on their toes, right?

If people notice, I guess. The DivX format movies will be available to download (and own) from Film Fresh for about $10 to $15. They'll also be "high-quality", though I haven't been able to get complete video or DRM specs yet. See the quote below for what's been said so far: [DivX]

Consumers have the freedom to transfer their DivX movies via DVDs, USB drives, SD memory cards, and portable hard drives, or streamed over a home network for playback on other registered DivX Certified devices they own-all on supported products from top consumer electronics brands such as LG, Philips and Toshiba.