Tech standards are important. They're, well, standards. They shape the way the world works, ideally. So if you wanna influence your little world, you probably wanna shape (or maybe even create) standards. Take Apple, for example.
They Call It "Open" For a Reason
One of the more excellent aspects of Snow Leopard, actually, is its full-scale deployment of OpenCL 1.0—Open Computing Language—a framework that allows programmers to more easily utilize the full power of mixes of different kinds of processors like GPUs and multi-core CPUs. (Much of the excitement for that is in leveraging the GPU for non-graphical applications.)