Apple 9/9/09 LiveblogS


Archive Below:

7:12 AM ON Sep 9 2009
Jason Chen:
Man it's early. About 3 hours left to go. More expect more updates from now until then, as usual.

7:20 AM ON Sep 9 2009
Jason Chen:
Schiller NEEDS to do today's presentation with the I am T-Pain app.

7:53 AM ON Sep 9 2009
Jason Chen:
Sitting on public transportation is a lot like sitting on the toilet. Reading makes the time go by faster, but eventually you're going to get hit in the face with the smell of urine. If you're lucky it'll just be the smell.

7:57 AM ON Sep 9 2009
Jason Chen:
What does everyone think about the Palm Pixi? I like it. Even if it's slightly less powerful than the Pre, the size and the better keyboard make up for the losses, somewhat.

8:01 AM ON Sep 9 2009
Jason Chen:
If Apple's inevitable tablet has ebook reading functionality I will personally shake the hand of everyone who worked on that team. Having to switch back and forth between reading a book on the kindle and reading a website on a laptop makes me feel like I'm getting a workout, sure, but if I wanted to exercise I wouldn't have thrown out all those 24 hour fitness fliers.

8:09 AM ON Sep 9 2009
Jason Chen:
Oh and I probably wouldn't personally shake their hands–I'd send an intern to do it. Gotta watch out for that piggy flu.

8:14 AM ON Sep 9 2009
Jason Chen:
I'm wondering what "rock" songs will be playing before the event starts today, seeing as it's a "rock" theme. Rock Lobster? Schoolhouse Rock? Rachmaninoff?

8:18 AM ON Sep 9 2009
Jason Chen:
I think sitting down on a train while someone is standing right in front of you is one of the few times where you can stare intently into a person's crotch without other people hassling you about it.

8:18 AM ON Sep 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

8:20 AM ON Sep 9 2009
B. Lam:
OH HELLO! Good morning. Dan Nosowitz, Apple liveblog virgin, and I are at the Yerba Buena center downtown. Nothing starts for 1 hour and 40 minutes but we thought we'd get here early.

8:21 AM ON Sep 9 2009
Jason Chen:
Nice of you to qualify that last statement with "Apple liveblog."

8:22 AM ON Sep 9 2009
Dan Nosowitz:
There's someone pointing a video camera at me right now. Little does he know I'm just catching up on last night's celebrity gossip.

8:23 AM ON Sep 9 2009
B. Lam:
Just waiting for Jason to get here. Wonder how traffic is coming from the east bay…probably bad, as usual.

8:30 AM ON Sep 9 2009
B. Lam:
Everyone's talking about iPods but I think it makes sense to see new iTunes today, too. I mean, that's no revelation but I did notice when reviewing snow leopard that iTunes was not rewritten in 64-bits. One of the few apps still native to os x in 32 bits.

8:33 AM ON Sep 9 2009
Dan Nosowitz:
Everyone thinks Apple's going to add a camera onto the Nano and Touch but, especially for the Nano, I think it's kind of a dumb idea. Maybe it's just me but I don't need another crappy camera in my life.

8:40 AM ON Sep 9 2009
B. Lam:
Hey Guys, turning off the live blog poll for for now. I'll let you know when its back on, so you can vote on the news. You can do it by clicking on the love/hate buttons, as many times as you want–it'll count each vote and chart it with the rest of the votes from other readers–or hit H or L keys while focused on the flash widget. But that's later. Oh, also, I forgot what the event is called "Only Rock and Roll", not Let's Rock. I get these damn events confused now.

8:41 AM ON Sep 9 2009
Dan Nosowitz:
I'd love to see a major iTunes refresh. Maybe we could finally get a "play next" function, like Winamp's had since about the last Ice Age.

8:49 AM ON Sep 9 2009
Dan Nosowitz:
On Apple event mornings I like to try to guess which indie band Apple's going to feature. My bet/hope for today: Discovery. You know, just indie enough to be hip but not so much they'll be scary to old folks.

8:50 AM ON Sep 9 2009
Jason Chen:
There's a crew of 20 old people with swords around the corner.

8:53 AM ON Sep 9 2009
B. Lam:

Apple 9/9/09 LiveblogS


its cold but sunny. The crowd is dressed in suits, generally.

8:54 AM ON Sep 9 2009
Dan Nosowitz:
Brian and I are liveblogging in sunglasses, because 1) we're cool rebels and 2) the sun hurts our frail blogger eyes.

8:58 AM ON Sep 9 2009
Jason Chen:
That treadmill shelf for laptops really works. I walked three blocks and was not winded.

9:01 AM ON Sep 9 2009
Jason Chen:
Someone asked me if there are going to be any surprises. I think it's going to be Grey's Anatomy in space. (The seven of you who got that joke are high fiving yourselves now.)

9:02 AM ON Sep 9 2009
Dan Nosowitz:
My press pass says "9.09.09″ but if I look down at it it looks like "06.06.6," THE MARK OF THE BEAST. What are you trying to tell me, Apple?

9:13 AM ON Sep 9 2009
Jason Chen:
The usual people are here–analysts, media and other people who I don't recognize. Bald count stands at about 8.

9:13 AM ON Sep 9 2009
Dan Nosowitz:

9:15 AM ON Sep 9 2009
Dan Nosowitz:
Catering update: Apple's spread of fruits and breads is totally pedestrian. Does this have an implication for the event to come? Discuss. At length.

9:16 AM ON Sep 9 2009
Wilson Rothman:

Apple 9/9/09 LiveblogS

9:17 AM ON Sep 9 2009
Jason Chen:
40 minutes left. Greg Grunberg is here, and I hope I spelled his name right. Nice guy, and looks exactly like he does on TV. It's like the makeup department said "meh" and moved on.

9:20 AM ON Sep 9 2009
Dan Nosowitz:
Every time I see the tagline "It's Only Rock and Roll" I start humming Billy Joel's "It's Still Rock and Roll to Me." Please tell me I'm not the only one.

9:20 AM ON Sep 9 2009
Jason Chen:
I don't know why, but someone is eating a banana and it is hilarious to me.

9:22 AM ON Sep 9 2009
Jason Chen:
There is a 13-year-old boy here. I hope for his sale he doesn't do like I did when I was 13 and get inappropriate erections.

9:22 AM ON Sep 9 2009
Wilson Rothman:

Apple 9/9/09 LiveblogS

9:26 AM ON Sep 9 2009
Jason Chen:
Think about the person in your life that doesn't have an iPod already. Think about the last time he or she offered to pay for dinner. YOU CAN'T CAN YOU?!

9:27 AM ON Sep 9 2009
Wilson Rothman:

Apple 9/9/09 LiveblogS

9:30 AM ON Sep 9 2009
Jason Chen:
Oh and if you want to follow us on Twitter, our names are on the masthead on the main Gizmodo.com page. And mine is @diskopo .

9:32 AM ON Sep 9 2009
Dan Nosowitz:
I want to display my Zune in a prominent place so everyone knows my commitment to objective journalism (and to buying shit on Woot).

9:34 AM ON Sep 9 2009
Wilson Rothman:

Apple 9/9/09 LiveblogS

9:35 AM ON Sep 9 2009
Jason Chen:
What are your 3 predictions for announcements today? Mine are iPods, iPods and more iPods. But also a new version of iTunes that forces your musical tastes upon Twitter and facebook.

9:40 AM ON Sep 9 2009
Wilson Rothman:

Apple 9/9/09 LiveblogS

9:47 AM ON Sep 9 2009
Wilson Rothman:

Apple 9/9/09 LiveblogS

9:48 AM ON Sep 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

9:49 AM ON Sep 9 2009
Jason Chen:
We're inside. People are scrambling for seats, and I'm hungry.

9:50 AM ON Sep 9 2009
Dan Nosowitz:
First three songs: Aerosmith's "Walk This Way," The Who's "Baba O'Reilly" and Green Day's "When I Come Around." Didn't Apple used to be cool?

9:51 AM ON Sep 9 2009
Jason Chen:
Thanks to the guys at Hypermac for their awesome external batteries. Saves us a lot of battery switching/worrying.

9:53 AM ON Sep 9 2009
Jason Chen:
Eight minutes left. Put your phones on vibrate and tell your coworkers you're going to be in a meeting.

9:54 AM ON Sep 9 2009
Jason Chen:
Eric Schmidt is here, despite having been kicked off the Apple board. It's like attending your old high school's prom after you were expelled for vandalism and sent to the other high school under the bridge.

9:55 AM ON Sep 9 2009
Jason Chen:
Definitely "rock" songs playing today. No Coldplay or John Mayer. The rift between Mayer and Apple has never been bigger. Please, someone just apologize already.

9:56 AM ON Sep 9 2009
Dan Nosowitz:
I guess they're doing different decades with the music, since Hendrix is playing now. Super boring stuff though. If Steve wants to borrow my Zune I can show him some good tunes.

9:57 AM ON Sep 9 2009
B. Lam:
Hey, I'm having some image difficulty, but we'll be back in a minute, before things start.

9:58 AM ON Sep 9 2009
Jason Chen:
Nevermind, that was just a bad transition. Another song's up now.

10:00 AM ON Sep 9 2009
Jason Chen:
The Stones are playing.

10:01 AM ON Sep 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:01 AM ON Sep 9 2009
Jason Chen:
The lights are dimming, and something is happening soon. Get ready.

10:02 AM ON Sep 9 2009
Jason Chen:
Steve Jobs is on stage and is getting a standing ovation.

10:02 AM ON Sep 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:02 AM ON Sep 9 2009
Jason Chen:
Applause, applause, sustained applause.

10:03 AM ON Sep 9 2009
Jason Chen:
"I'm very happy to be here with you all. As some of you might know, I had a liver transplant." He said he now has the liver of a 20 year old who died in a car crash, and he thanks him for his generosity.

10:03 AM ON Sep 9 2009
Jason Chen:
Steve also wants to thank everyone in the Apple community for the "heartfelt support", and thank Tim Cook and all the other execs at Apple.

10:04 AM ON Sep 9 2009
Jason Chen:
Steve's voice seems a little bit softer than we remember, a little bit of a hoarse whisper, but all in all he seems able-bodied (if still skinny).

10:05 AM ON Sep 9 2009
Jason Chen:
He's going to have Phil Schiller join him for part of the presentation. In 2+ years, Apple's sold 30 million iPhones.

10:05 AM ON Sep 9 2009
Jason Chen:
"One of the reasons for that is the remarkable app store." They have more than 75,000 apps, and users have downloaded 1.8 billion apps. That does not include updates (obviously).

10:06 AM ON Sep 9 2009
Jason Chen:
"Today we have something new for iPhone and iPod Touch owners." It's iPhone 3.1.

10:06 AM ON Sep 9 2009
Jason Chen:
Now, Genius makes application suggestions based on the apps you own in order–just like Genius for iTunes music.

10:09 AM ON Sep 9 2009
Jason Chen:
The second thing is ringtones to the iTunes store. They have 30,000 ringtones from the majors, and will be $1.29.

10:09 AM ON Sep 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:09 AM ON Sep 9 2009
Jason Chen:
iTunes is the number one music retailer in the world. They've sold 8.5 billion songs, and there are 100 million accounts in iTunes. This leads up to iTunes 9.

10:10 AM ON Sep 9 2009
Jason Chen:
Something else new: Genius mixes–Genius applied to another area. 54 billion songs submitted and analyzed since the Genius feature launched.

10:10 AM ON Sep 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:11 AM ON Sep 9 2009
Jason Chen:
Genius mixes is a Genius DJ playing songs from your library that it thinks will go well together. iTunes will make 12 by default, and all you have to do is click on one and it'll start playing indefinitely.

10:12 AM ON Sep 9 2009
Jason Chen:
Also new: improved syncing. So when you sync now you can sync these playlists, but you can now also select genres or artists directly from the Music sync tab.

10:12 AM ON Sep 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:12 AM ON Sep 9 2009
Jason Chen:
This applies to Photos as well, selecting Events, people as well as albums that you've already set up.

10:13 AM ON Sep 9 2009
Jason Chen:
Or movies, syncing the most recent movies or something, and always having one movie.

10:13 AM ON Sep 9 2009
Jason Chen:
What's even better is better app syncing for the iPhone, allowing you to manage pages and app locations on iTunes directly.

10:13 AM ON Sep 9 2009
Jason Chen:
New "home sharing" in iTunes lets you copy songs, movies and TV shows among the 5 authorized computers in your house.

10:13 AM ON Sep 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:14 AM ON Sep 9 2009
Jason Chen:
Now you can drag songs from other libraries into YOUR library and it will copy it.

10:15 AM ON Sep 9 2009
Jason Chen:
Also, a redesigned iTunes store that's better looking (but not all that different from what you've seen before). It's "cleaner", says Steve, but it doesn't seem like a huge jump.

10:15 AM ON Sep 9 2009
Jason Chen:
Lastly, iTunes LP.

10:16 AM ON Sep 9 2009
Jason Chen:
For iTunes LP, it'll include videos, liner notes, credits and other customized content that you used to get when you bought LPs in the past, except now it's digital.

10:16 AM ON Sep 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

Apple 9/9/09 LiveblogS

Apple 9/9/09 LiveblogS

10:17 AM ON Sep 9 2009
Jason Chen:
And now, Jeff Robin comes up for a demo of iTunes 9.

10:18 AM ON Sep 9 2009
Jason Chen:
First he's going to show App Organization (the rearranging of your apps on iTunes). Click on Applications and you'll get all the apps and pages. You can click and drag apps from one page to another, or deselect apps from the left hand side and not sync them. You can also drag multiple items at once.

10:18 AM ON Sep 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

Apple 9/9/09 LiveblogS

10:18 AM ON Sep 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

Apple 9/9/09 LiveblogS

10:23 AM ON Sep 9 2009
Jason Chen:
First he's going to show App Organization (the rearranging of your apps on iTunes). Click on Applications and you'll get all the apps and pages. You can click and drag apps from one page to another, or deselect apps from the left hand side and not sync them. You can also drag multiple items at once.

10:23 AM ON Sep 9 2009
Jason Chen:
Double-clicking an app on the left-hand side will take you directly to the page that it's on. There's search (type in the name and it'll show the app), and page rearranging, meaning you can move whole pages up or down the queue.

10:23 AM ON Sep 9 2009
Jason Chen:
Next, home sharing. You can view other people's libraries, as you can now, and just select and drag songs to your library. It'll disappear from the list of other people's libraries if you select to only show "items not in my library."

He's demoing the iTunes store now, and all pages have been redesigned to match the new style. There are also quick-view popups for albums, allowing you to see the entire album from wherever you are, instead of having to go into the album page.

Oh and Facebook/Twitter sharing: you can now click on content and share links directly to them from the store.

10:24 AM ON Sep 9 2009
Jason Chen:
As for iTunes LP, you can flip through photos and individual songs, which displays lyrics directly in iTunes for you to Karaoke along with.

10:26 AM ON Sep 9 2009
Jason Chen:
There can also be custom interviews (in video) that comes with the iTunes LP purchases.

10:26 AM ON Sep 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:26 AM ON Sep 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:26 AM ON Sep 9 2009
Jason Chen:
There are iTunes Extras for movies as well, giving you extra features (think DVD extras) but more interactive. And different.

10:27 AM ON Sep 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:27 AM ON Sep 9 2009
Jason Chen:
iTunes demo over. Steve Jobs is coming back on stage.

10:27 AM ON Sep 9 2009
Jason Chen:
iTunes 9 is available today.

10:28 AM ON SEP 9 2009
Jason Chen:
Now, the iPod. Phil Schiller is coming up and taking over.

10:28 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:28 AM ON SEP 9 2009
Jason Chen:
Apple's sold 225 million iPods to date.

10:28 AM ON SEP 9 2009
Jason Chen:
I think our server troubles are over? Let's hope!

10:29 AM ON SEP 9 2009
Jason Chen:
As for Marketshare, iPod's got 73.8%, Sandisk has 7.2%, and Microsoft has around 1%. The rest is "other".

10:29 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:29 AM ON SEP 9 2009
Jason Chen:
The fastest growing iPod is the iPod Touch.

10:30 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:30 AM ON SEP 9 2009
Jason Chen:
Apple's sold 20 million iPod touches. Add that to the iPhone number and you'll get a big number of devices that can run your apps.

10:30 AM ON SEP 9 2009
B. Lam:
Hey, we disabled the poll. Looks like you guys really liked clicking on it. Caused some problems with the servers.

10:31 AM ON SEP 9 2009
Jason Chen:
Phil is going over the talking points of the iPod Touch; the same things you already know. It runs apps, playing music and watching video.

10:32 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:32 AM ON SEP 9 2009
Jason Chen:
You can also use Genius Mixes (the feature introduced in iTunes 9) on the iPod Touch, with the songs you've already loaded onto there.

10:33 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:33 AM ON SEP 9 2009
Jason Chen:
Phil, the consummate salesman, is going through the features of the iPod Touch as if it hasn't been available for 2 years now.

10:33 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:34 AM ON SEP 9 2009
Jason Chen:
"Not everybody's computer fits in your pocket", Phil says, as he points to a photo of a dude shoving a Dell laptop into his ass pocket.

10:35 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:35 AM ON SEP 9 2009
Jason Chen:
Phil is comparing games on the PSP to the DS, saying they have no multitouch and that they're expensive. You even have to GO TO A STORE TO BUY A GAME. Nobody ever says Phil doesn't have the balls to say things like this on stage with a straight face.

10:36 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:36 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:36 AM ON SEP 9 2009
Jason Chen:
Here's an image of the comparison between the amount of iPhone games vs. the amount of PSP and DS games. Misleading graph if anything, seeing as the amount of games doesn't indicate that they are all GOOD games.

10:37 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:37 AM ON SEP 9 2009
Jason Chen:
And now a montage of games from various iPod Touch Action Titles.

10:38 AM ON SEP 9 2009
Jason Chen:
Phil's inviting up Ubisoft to demo Assassin's Creed. It's NOT Jade Raymond, unfortunately.

10:39 AM ON SEP 9 2009
Jason Chen:
Assassin's Creed 2 is being demoed now. It's a sidescrolling game, and has some pretty decent graphics.

10:39 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:39 AM ON SEP 9 2009
Jason Chen:
You can even put your face into the wanted posters with the camera. Does this mean that the iPod Touch is getting a camera??

10:39 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:40 AM ON SEP 9 2009
Jason Chen:
Ubisoft is releasing this app on the same day as the Assassin's Creed game for consoles.

10:40 AM ON SEP 9 2009
Jason Chen:
Ubisoft is releasing this app on the same day as the Assassin's Creed game for consoles.

10:40 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:41 AM ON SEP 9 2009
Jason Chen:
Their latest game mixes music and racing.

10:41 AM ON SEP 9 2009
Jason Chen:
Next up, Tapulous, which makes Tap Tap Revenge.

10:42 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:43 AM ON SEP 9 2009
Jason Chen:
Riddim Ribbon is their latest game, making you a "DJ". You're "racing" down a track by tilting the phone, and you can choose different remixes of the current song you're on. You can flick the phone up to jump and add custom sounds. The guy playing the game is really into it.

10:43 AM ON SEP 9 2009
Jason Chen:
After you're done playing the game you'll have made your own "mix" of the song, which you can share.

10:43 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:44 AM ON SEP 9 2009
Jason Chen:
Next is Gameloft. They're shipping 35 gaming titles in the App Store right now, with 20 million downloads.

10:44 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:44 AM ON SEP 9 2009
Jason Chen:
Nova, a first person shooter, puts you into the shoes of a space marine. SPACE MARINE, how come nobody's come up with this before?

10:45 AM ON SEP 9 2009
Jason Chen:
The HUD looks a lot like Halo, and it feels quite a bit like Halo.

10:45 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:45 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:45 AM ON SEP 9 2009
Jason Chen:
You use the left side of the screen for the analog stick, and the right side to shoot. Plus the middle for changing weapons.

10:46 AM ON SEP 9 2009
Jason Chen:
There will be multiplayer over Wi-Fi and Bluetooth.

10:46 AM ON SEP 9 2009
Jason Chen:
Last is EA.

10:47 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:47 AM ON SEP 9 2009
Jason Chen:
Here's a game that's been around "for over 20 years." It's Madden, which has been announced already, and looks like PlayStation 1 graphics.

10:48 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:48 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:49 AM ON SEP 9 2009
Jason Chen:
The analog stick controls motion, just like the normal Madden, and John Madden gives super obvious advice, again, just like the normal Madden.

10:49 AM ON SEP 9 2009
Jason Chen:
"Usually the team that makes the least mistakes will win the game," declares Madden.

10:49 AM ON SEP 9 2009
Jason Chen:
Need For Speed Shift, Command and Conquer and NBA Live are also coming to the App Store.

10:50 AM ON SEP 9 2009
Jason Chen:
Phil says the iPod Touch is the "most affordable gateway to the App Store," which is true.

10:51 AM ON SEP 9 2009
Jason Chen:
Phil says "$199 is a magic price point in the iPod market." So, they're lowering the iPod Touch price to $199 for the 8GB version.

10:52 AM ON SEP 9 2009
Jason Chen:
The 32GB will be $299 and 64GB will be $399.

10:52 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:52 AM ON SEP 9 2009
Jason Chen:
Also, the $299 and $399 versions of the iPod Touch will be 50% faster, and run OpenGL ES 2.0–the same as the iPhone 3GS.

10:53 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:53 AM ON SEP 9 2009
Jason Chen:
So, the 8GB version is running the older processor and the 32 and 64GB are running the newer one.

10:54 AM ON SEP 9 2009
Jason Chen:
There's an iPod Touch ad showing off multiplayer by having multiple people play at the same time, showing off interactions.

10:54 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:54 AM ON SEP 9 2009
Jason Chen:
Next up is the iPod Classic. Today, there's a 120GB version for $249. They're going to raise the size to 160GB for the same $249.

10:54 AM ON SEP 9 2009
B.Lam:

Apple 9/9/09 LiveblogS

10:54 AM ON SEP 9 2009
Jason Chen:
Then, the iPod Shuffle.

10:55 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:55 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:55 AM ON SEP 9 2009
Jason Chen:
Customers wanted to "expand" the range of headphones that work for the iPod Shuffle, which include Beats by Dre.

10:56 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:57 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:57 AM ON SEP 9 2009
Jason Chen:
What's new? New colors that's what. Black, silver, pink, green and blue. A lower price of $59 for 2GB, in addition to the $79 at 4GB.

10:57 AM ON SEP 9 2009
Jason Chen:
All these ship today.

10:57 AM ON SEP 9 2009
Jason Chen:
There's also a $99 special 4GB model made of polished steel. Special Edition.

10:57 AM ON SEP 9 2009
Jason Chen:
And here's Steve again.

10:57 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

Apple 9/9/09 LiveblogS

10:58 AM ON SEP 9 2009
Jason Chen:
One more thing…

10:58 AM ON SEP 9 2009
Jason Chen:
A video camera?

10:58 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:58 AM ON SEP 9 2009
Jason Chen:
My guess is a camera on the iPod Touch. But we'll see in a second.

10:59 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

10:59 AM ON SEP 9 2009
Jason Chen:
He's comparing a Flip at $149 with 4GB of memory. "So what are we gonna do?" They're going to use an 8GB model, and it will be "free". Yep, it's going to be on the iPod Nano. There's a camera and a microphone.

10:59 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

Apple 9/9/09 LiveblogS

10:59 AM ON SEP 9 2009
Jason Chen:
There will be a speaker as well, for playback.

11:00 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

11:00 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

11:01 AM ON SEP 9 2009
Jason Chen:
"So how good is it?" Steve shows a demo video shot with the Nano.

11:01 AM ON SEP 9 2009
Jason Chen:
He's making us watch the same lame video twice.

11:01 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

11:02 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

11:02 AM ON SEP 9 2009
Jason Chen:
Apple's sold 100 million iPod nanos to make it the "most popular music player in the world." They're adding voiceover, a genius mix feature, and FM radio.

11:03 AM ON SEP 9 2009
Jason Chen:
Also, a pedometer and a voice recorder. You can sync the pedometer directly to Nike+ as well, to keep track of your steps.

11:03 AM ON SEP 9 2009
B. Lam

Apple 9/9/09 LiveblogS

Apple 9/9/09 LiveblogS

Apple 9/9/09 LiveblogS

Apple 9/9/09 LiveblogS

Apple 9/9/09 LiveblogS

11:03 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

11:03 AM ON SEP 9 2009
Jason Chen:
And, new colors. "We've finally figured out how to do colors that are unimaginably beautiful. They're polished anodized aluminum."

11:03 AM ON SEP 9 2009
Jason Chen:
There are two models. 8GB for $149 and 16GB for $179. They're available today.

11:04 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

Apple 9/9/09 LiveblogS

11:04 AM ON SEP 9 2009
Jason Chen:
Here's an ad for it.

11:04 AM ON SEP 9 2009
Jason Chen:
We're turning off live refresh, so you'll have to click refresh to get new updates. Please, refresh!

11:05 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

Apple 9/9/09 LiveblogS

Apple 9/9/09 LiveblogS

11:05 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

11:05 AM ON SEP 9 2009
Jason Chen:
Now the obligatory Environmental Checklist. Arsenic, BFR, Mercury, PVC-free.

11:06 AM ON SEP 9 2009
Jason Chen:
That's not it, Steve has some more to say.

11:06 AM ON SEP 9 2009
Jason Chen:
"Like you, we love music. There's no better way to remind us all than to have a live performance. We are really lucky today that Norah Jones is joining us." Norah Jones yay!

11:06 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

11:07 AM ON SEP 9 2009
Jason Chen:
Norah Jones is coming up on stage, and she looks Norah Jonesey. Very nice.

11:07 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

Apple 9/9/09 LiveblogS

11:08 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

11:08 AM ON SEP 9 2009
Jason Chen:
Not only is she a great singer, she was good in the Wong Kar Wai movie as well. The movie itself wasn't all that fantastic, but SHE was good in it.

11:09 AM ON SEP 9 2009
B. Lam:

Apple 9/9/09 LiveblogS

11:10 AM ON SEP 9 2009
Jason Chen:
My knee hurts like a mofo from sitting so long. I am officially an old man.

11:11 AM ON SEP 9 2009
Jason Chen:
Here's a new song that they're going to release this November.

11:13 AM ON SEP 9 2009
Jason Chen:
Here's a new song that they're going to release this November.

11:14 AM ON SEP 9 2009
Jason Chen:
So to recap, no real new "designs" in any of the iPods, but there are some lower prices and new features. No camera for the iPod Touch, but there is one for the Nano.

11:14 AM ON SEP 9 2009
Jason Chen:
Steve Jobs is coming back on stage to thank Norah Jones.

11:15 AM ON SEP 9 2009
Jason Chen:
I feel like he's gonna say "Goodnight everybody, stay tuned for Craig Ferguson."

11:16 AM ON SEP 9 2009
Jason Chen:
Steve thanks everyone for coming, and Brian, Dan and I thank you all for reading!

11:16 AM ON SEP 9 2009
Jason Chen:
You guys really loved pushing that button so much that it crashed our machines, so we'll make sure to put more button-handling in there for next time. October, maybe? There's always the tablet.

11:17 AM ON SEP 9 2009
Jason Chen:
Time to get some hands-on with the new iPods. See you all soon on the main Gizmodo page. BYE!