The pretty player has a 2.8-inch OLED screen (240x400), FM radio, TV-out, noise canceling, and is beautifully thin at 7.2mm. Oh, and it only weighs 2.2 ounces. But unlike the failed X-Series, the A has no touch screen or Wi-Fi.

Along with standard codec support, there's also new drag and drop feature that auto-transcodes video from your computer. And in Japan at least, the player comes with premium MDR-EX300SL earphones. Battery life is listed as 29 hours for music, and 9 hours for video.

No word on U.S. availability yet, but if the recent S and E series Walkmans are any gauge, the wait won't be long after it hits Japan on October 31. Pricing there will be: 16GB (Y24,000; $226), 32GB (Y30,000; $332), and (Y40,000; $443).

Enough to tempt you away from the more powerful $280 32GB Zune HD or $400 64GB iPod touch? I just don't know about those Mickey Mouse like controls myself... [Sony Japan (translated) via Akihabara News]

Send an email to Danny Allen, the author of this post, at dallen@gizmodo.com.