It's a marketing ploy that may quickly spiral into Rodney Dangerfield's legacy.
Pro Bag Ads is a company installing sun-resistant HD LCD displays into the bags of pro golfers. These LCDs then play advertisements for companies like "19th Hole Wines" during tournaments—we assume without sound—while the caddies enjoy the extra heft of a TV and batters on a midsummer day.
So far, they've only signed up one guy, 2009 Senior PGA Champion Michael Allen. The chief flaw, beyond the general tackiness, can be seen in the lead shot. Stitched logos appear brighter than that screen.