How the Hell Is HTC Hurting Right Now?S

Endless hardware rumors. A dedicated fanbase. The best Android phones around. How is it that HTC, a company that people actually like, and which looks like it's doing so well from where we all stand, is hemorrhaging profit?

Q3 financials are in, and they show nothing but pain:

Smartphone maker HTC Corp reported Tuesday an 18% drop in third-quarter net profit... The company, the world's largest maker of phones using Microsoft Corp.'s operating system by shipments, said its net profit for the three months ended Sept. 30 fell to NT$5.76 billion (US$179.0 million) from NT$6.99 billion a year earlier.

This is worse than predicted. So OK, let's think: What could it be? Look closely:

The company, the world's largest maker of phones using Microsoft Corp.'s operating system by shipments

Ah, right, this. As much publicity as HTC's Android phones get from the tech press, they're still a Windows Mobile company at their core, a fact which is becoming more ballast than fuel. That, combined with all the money they're spending on changing that, i.e. marketing their Android push, makes being HTC right now a pricey proposition. Pull through, guys! Then you can put Android on the Touch HD2 and we can all go home happy. If that's not your plan, somehow, then kindly sulk off and die. [WSJ]