Wondering why anyone would want to trick the world into thinking their 6-year-old was flying away in a gigantic party balloon? Well, it turns out that the Heenes were developing a reality show with the Wife Swap production company. And as we all know, the best way to get a deal made in Hollywood is to commandeer the national media for 3 hours with a bullshit emergency. Oh, Richard Heene, my hatred for you grows deeper with every new bit of information. [EW]