I'm an avid reader, studied literature in school, and nerd out over tech, yet past ebook readers have left me cold. The Nook is the first reader I really want, and I won't be alone. Here's why.
It's cost-effective. Yeah, at $260 it's the same price as the Kindle 2, but you're getting so much more for your money: Wi-Fi, native PDF support, an SD slot and that crazy second screen makes it seem out of the Kindle's league. It makes the Sony Reader and iRex look absurdly overpriced and the Plastic Logic Que look like a shot in the dark.