LG has outlined its OLED roadmap, and there's good stuff coming up. Its 15-inch panel takes on Sony in November, followed by 20- and 30-inchers in 2010 and 2011. LG also believes OLED will cost less than LCD by 2016.
Those 40-inch panels will still be "fairly expensive", but LG says new manufacturing processes will drive down costs by 2016.
LG Display aims to achieve a 50% higher material cost and a 30% lower yield than those of LCD panels in 2012 and a 20-30% lower material cost and an equivalent yield in 2016.