Augmented Reality Goofiness Thanks to Avatar and CokeS

There's just no escaping the Avatar marketing machine. Special bottle-shaped Coke Zero cans will soon hit the streets, and when held up to your Webcam, they'll make a controllable helicopter appear on screen. Take a look.

And McDonald's is getting in on the action, too. It'll have special cards that bring up a controllable mechanical toy when you hold it up to your Webcam and visit an Avatar-branded site. Goofy yes, but definitely better than Best Buy's augmented reality efforts. [Variety via DVICE]