Microsoft is sick of the term dog food. Why? Because it's the term used to signify software a company tests on its employees before it's ready for release. Eating your own dog food, essentially. So they made a euphemism.
"I decided very quickly that dogfooding just didn't sound very appealing. We started to change the name of it and calling it 'ice-creaming' now," says Tony Scott, Microsoft's CIO in charge of renaming stupid shit that nobody cares about instead of working on more important things. [Techflash]