Ransacked by the internet and teetering on the edge of the real ebook revolution, the publishing world is understandably afraid of what's next. But their skittish plans to shoehorn digital books into the old publishing cycle are stupid. And doomed.
Simon & Schuster sees what's happening: Real people are buying ebooks now, and the market, in its infancy, is forming habits and expectations. Like bestsellers for just 10 bucks—bestsellers that sell for 30 dollars in their hardcover form. Or should, anyway, but the devaluation of verbiage has been trickling over to real books too, since nobody fucks with Walmart, and they've been aggressively price matching, resulting in all out price war.