I've suspected that Intel's engineers were somewhat crazy, but I never thought they'd hop into cannons and shoot themselves toward giant tube-shaped bells in order to recreate that catchy "Intel inside" chime. Ding-ba-bing-ba-ding-ouch! Looks painful, even if probably fake.
The stunt really looks like it should result in some major neck injuries, safety gear or not. So, these men and women of Intel are either far braver and crazier than I, or there's definitely some clever editing going on. [Intel via All Things D]