Apple Buying Mobile Advertisting Company Quattro Wireless for $275 Million?S

After Google secured a place in mobile advertising with a $750 million purchase of AdMob, there's talk that Apple has purchased Quattro Wireless, an AdMob competitor, for $275 million. What's Apple getting into now?

This feels like a continuation of what we saw happening during the LaLa deal when suggestions went around that Apple stole the company from under Google's nose as retaliation for Google's purchase of AdMob. Geez. At the rate this is going, someone will be crying soon, but at least we know that Apple is definitely starting to take the Internet seriously now.

As far as speculating over Apple's motivation beyond simply slapping Google across the face, this would seem to be a move to gain control of the mobile advertising platform on the iPhone. Beyond that, perhaps there's motivation for ad placement within apps, or maybe the entire thing is all about a new product. Whatever the deal is, here's hoping we find out more soon. [All Things D]