More and more big movies—Where The Wild Things Are, to name the latest—are coming out in a single package that includes Blu-ray, iTunes-friendly Digital Copy and DVD. This proves DVD is still the best way to sell movies.
I naively enjoyed the Blu-ray/Digital Copy combo for a while, during the period I was still trying to see the point of Apple TV, and didn't mind the rights-managed movie files. Now that Apple TV is dead to me, and I use other media players, I prefer a clean Handbrake rip to a DRM-shackled digital download. I am not a pirate; I just like being able to do what I want with a movie I buy.