Apparently Jobs is bullish about this "major new product's" chances. You'd often look for a company to attempt to downplay expectations on a product launch like this, but it's fun to watch Steve pour some fuel on the fire.
COO Tim Cook also gets in on the action with a bit of a taunt during the conference call, when prompted for tablet details:
"I wouldn't want to take away your joy and surprise on Wednesday when you see our latest creation."
![Steve Jobs: "[We're] Starting This Week With a Major New Product" Steve Jobs: "[We're] Starting This Week With a Major New Product"](http://cache.gizmodo.com/assets/images/4/2012/01/medium_e10ad146c3fdd068963dee4b412fdc1f.jpg)















