We've been through so many ups and downs with Pleo. We saw him crumble in the face of a battlebot. We cuddled him. We cried over his extinction. We rejoiced when he survived! And now, we choose his color.
It's an obvious campaign to remind people of the clever little tyke, but when it comes to the Pleo we don't mind playing into the hands of the marketing bods. Especially when you get to decide on what new color Pleo comes in!