The Kindle thought it had paper books beat for good. Then, out of completely nowhere, This happened.

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The Page Chaser bookmark, by designer Hyeon Joo Lee, is a folded, flexible ribbon that automatically shifts its position with every turn of the page. It supports infinite page turns between recharges. And it's in color.


It's beyond the scope of a single story, and even a single dedicated staff of writers, to predict the ramifications of such a device. The world changed today. How we move forward from here will be the tales from which all tales stem. [reddot via Yanko Design]

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UPDATE: We must admit, the Page Chaser looks a lot like this older design by Oscar Lhermitte. Plagiarism, or the bookmark's natural evolution? YOU DECIDE.