It's hard to grasp the breathtaking scale of the epic war between Microsoft, Google and Apple. Billions upon billions of dollars. Entire industries at stake. This is the board. These are the pieces.
If you think about it, what's shocking isn't the size of Microsoft or Apple, companies that are decades old, established titans of industry (even if they have stumbled in the past)—it's Google. In just over 10 years, Google's become arguably the most important company on the web, spreading to anything the internet touches with astonishing speed, almost like a virus: From the web and search to books, video, mobile phones, operating systems, and soon, your TV. Friends have become enemies, enemies more paranoid. And you know, it's only a matter of time before Google's remaining gaps on this map are filled out. (BTW, you can click on the picture to make it bigger.)