McDonald's in 2020

Frog Design envisions what your Value Meal will look like in 2020—ignoring my disappointment that the drink isn't the size of a large movie theater popcorn bucket, I can appreciate seeing my heart attack in real time.

Technically, the above concept has nothing specific to do with fast food. It's called Bodynet, and it's a persistent health tracker that projects the outcome of activities on your body.

Their other ideas include the ThingBook, a catalog of the stuff you see that you want...

McDonald's in 2020


...and the Whuffle Meter, a realtime display of your social standing.

McDonald's in 2020


There's not doubt that augmented reality will make such information part of our day to day lives, but I do wonder if these concepts are missing something inevitable and obvious: The ads. [designmind and Forbes via infosthetics]