"This isn't just another frozen product — this is a frozen product that happens to be extremely good."
Remember Push Pops? Well, Sushi Poppers use the same basic concept:
Each Sushi Popper includes eight pieces of precut sushi and a bit of wasabi wrapped inside an airtight tube. After opening the top of the tube, diners can add soy sauce from a small stick affixed to the packaging, and grab their first piece of fish. They reach the next piece by pushing up on the bottom of the tube.